Head of Marketing, U.S. Enzyme Therapy

Head of Marketing, U.S. Enzyme Therapy (ET)

Key Responsibilities
- Lead the development and execution of integrated U.S. marketing strategies across in-line and pipeline assets.
- Translate franchise priorities into brand strategies, positioning, and tactical plans in alignment with cross-functional partners.
- Drive customer-centric engagement strategies across HCP, patient, and caregiver audiences using omnichannel approaches.
- Lead implementation of digital transformation; embed an agile approach and mindset across U.S. marketing teams.
- Be accountable for marketing performance metrics.
- Oversee development of annual brand plans and Integrated Brand Strategies aligned with U.S. franchise priorities.
- Provide strategic recommendations to inform portfolio prioritization and resource allocation.
- Partner with VP, Head of U.S. ET and peer leaders to ensure coordinated execution across brands and functions.
- Manage marketing budgets and cost centers; ensure disciplined investment aligned to strategic priorities.
- Lead commercialization planning for pipeline assets, including disease-state education, diagnostic/patient identification strategies, and market conditioning/pre-launch readiness.
- Oversee cross-functional launch planning and execution aligned across Marketing, Sales, Market Access, and Medical.
- Provide U.S. commercial input into development and global strategy discussions.
- Partner as a peer with Sales, Clinical Coordinators, Market Access, Medical Affairs, and Business Operations to co-develop and execute integrated franchise strategy.
- Ensure marketing strategies align with field execution, access dynamics, and medical engagement; drive operational excellence across cross-functional brand teams.
- Build and maintain relationships with key opinion leaders, advocacy organizations, and external stakeholders.
- Partner with patient advocacy groups (e.g., NPKUA, National MPS Society, BDSRA, LPA) for patient-centric strategy development.
- Lead and develop a high-performing marketing organization; foster accountability, collaboration, and innovation.
- Build capabilities in data-driven marketing, omnichannel, and launch excellence; attract, develop, and retain top talent.

Qualifications
- 10+ years of progressive commercial experience in biotech/pharmaceuticals, including significant U.S. marketing leadership.
- Proven track record developing and executing successful brand strategies across multiple products or indications.
- Experience leading product launches and pre-launch commercialization efforts (ideally in rare disease or specialty markets).
- Strong experience in complex cross-functional/matrixed environments.
- Rare disease experience strongly preferred; global experience a plus.

Required/Preferred Skills & Capabilities
- Strong strategic thinking and ability to translate strategy into action.
- Deep understanding of the U.S. healthcare and reimbursement landscape.
- Expertise in data-driven decision-making, analytics, and omnichannel marketing.
- Ability to influence cross-functional stakeholders and drive alignment without direct authority.
- Proven ability to build and lead high-performing teams.

Education
- Bachelor’s degree required; MBA or other advanced degree preferred.

Leadership Expectations
- Deep commitment to patients and the rare disease community.
- Integrity, accountability, and strong collaboration.
- Enterprise mindset focused on overall franchise success.
- Drives innovation and continuous improvement in marketing capabilities.
- Trusted partner to the VP, Head of U.S. ET and broader leadership team.