Role Summary
Head of Immunology Communications responsible for raising awareness of Biogen’s immunology presence and driving strategic product communications plans for the franchise, with a focus on lupus and oversight of additional immunology assets including nephrology.
Responsibilities
- Serve as the senior communications advisor to the Product Development and Commercialization Leads for the immunology franchise, and primary contact for the US Lupus Commercialization Team.
- Develop narratives and messaging platforms for the franchise and individual products, informed by patient and marketing insights.
- Lead development and execution of integrated, multi-channel pre-launch and launch communications strategies and market-shaping campaigns.
- Manage the news flow of anticipated announcements and proactive storytelling opportunities.
- Build and maintain relationships with internal and external stakeholders (e.g., Biogen advocacy leads) to ensure collaboration and alignment with business objectives.
- Oversee external communication agencies to ensure timely, high-quality, brand-aligned deliverables.
- Develop measurable goals to track impact and effectiveness of communication strategies.
- Stay updated on internal and external developments and industry trends to ensure timely and relevant communications.
- Manage and track communication budgets for strategic allocation and cost efficiency.
Qualifications
- Required: Bachelor’s degree; Master’s degree preferred
- Required: 12+ years’ experience in healthcare or pharmaceutical communications, with preference for lupus, autoimmune, dermatologic, and nephrology experience
- Required: Significant pre-launch and product launch experience with large awareness-driving campaigns and first-to-market approvals
- Required: Strong understanding of regulatory and compliance requirements in healthcare communications
- Required: Demonstrated success in leading integrated, multi-channel communication strategies
- Required: Strong stakeholder engagement and agency/vendor management experience
- Required: Experience managing advocacy or advocacy-adjacent programs
- Required: Experience developing internal communications assets
- Required: Ability to navigate a fast-paced, matrixed organizational environment
Skills
- Experience in media relations and working with journalists and trade publications (Preferred)
- Mix of in-house and agency experience (Preferred)
- Strong analytical skills to measure and drive communication performance (Preferred)
- Advanced knowledge of digital communication platforms and applying trends to communications efforts (Preferred)
Education
- Bachelor’s degree required; Master’s degree preferred
Additional Requirements
- Role is at Management level; travel not specified