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Head of Global Digital Customer Experience

Ipsen
September 04, 2026
Full-time
Remote friendly (Cambridge, MA)
Worldwide
Marketing
Role: Lead global digital customer experience strategy for Ipsen, focusing on omnichannel engagement to improve HCP and patient interactions across digital platforms. Responsibilities: develop and execute multi-year omnichannel roadmaps, support integrated campaigns, establish a Centre of Excellence for digital innovation (including AI), and optimize customer journeys through data analytics and KPI monitoring. Collaborate cross-functionally with Commercial, Medical, and Digital teams, ensuring compliance and managing external vendors. Lead and mentor a digital team fostering innovation and strategic excellence. Requirements: Bachelor's degree in Marketing, Business, Digital Marketing, or related; advanced degree and certifications in digital marketing, omnichannel strategy, data analytics, or AI preferred. Proven experience in developing and executing global omnichannel strategies, managing cross-functional teams, and leveraging emerging digital technologies. High-Value: Biopharma focus on healthcare engagement, digital transformation, and innovation; role involves strategic planning, stakeholder collaboration, and operational oversight in a high-growth, global organization.