Role Summary:
- Lead market access marketing and operational strategy across therapeutic areas.
- Translate payer, reimbursement, and access strategies into customer-facing value narratives and field enablement.
- Serve as the connective tissue between brand strategy, payer strategy, and the field to ensure consistent, compliant, and scalable access execution.
Key Responsibilities:
- Define and own enterprise Market Access Marketing strategy aligned to brand and payer objectives.
- Translate payer, pricing, and access strategies into customer value propositions, tools, and field enablement.
- Lead access launch planning for new products, indications, and portfolio expansions.
- Lead and develop Market Access Marketers (one per therapeutic area) and Market Access Analytics; set priorities and performance expectations.
- Build talent capability in access storytelling, payer dynamics, and operational execution.
- Oversee payer value messaging, access tools, and pull-through materials; ensure compliant deployment to field teams.
- Partner with training/field leadership to ensure readiness and adoption; drive consistent access narratives across areas/channels.
- Establish operational rigor (planning, execution, measurement), governance, and continuous improvement.
- Oversee Market Access Analytics; define KPIs; ensure data integrity and decision-oriented insights.
- Partner with payer account teams, pricing & contracting, trade & distribution, brand marketing, field leadership/training, and legal/compliance/regulatory to ensure compliance and serve as a market access execution SME.
Qualifications:
- Bachelorβs degree required; MBA or equivalent preferred.
- 10+ years in Market Access/Market Access Marketing/Payer Marketing or related life sciences/pharma roles.
- 5+ years people leadership.
- Demonstrated ability translating payer strategy into field-ready execution.
- Strong understanding of U.S. payer landscape, reimbursement pathways, and formulary dynamics.
- Launch and multi-brand portfolio experience preferred.
Skills/Competencies:
- Market access marketing/commercialization expertise; strategic and operational mindset.
- Ability to synthesize complex payer dynamics into executable messaging.
- Cross-functional leadership/influence; executive communication.
- Integrity and compliance acumen.
Leadership Behaviors:
- Enterprise mindset and cross-functional ownership; clarity/accountability; develop talent; balance strategy with operational excellence.