HCP Marketing Director - CAH

Role Summary

The Director, Marketing will be responsible for driving the implementation and execution of HCP marketing strategies to support Neurocrine’s objectives and growth plan in CAH based on market knowledge, customer insights, and brand strategy. This person will be responsible for the implementation of disease state education and promotional materials for the sales force and non-personal channels. They will also be responsible ensuring strong cross-functional alignment in the flawless execution of strategy and promotional tactics working in close collaboration with partners, especially Sales, Sales Training, Market Research, Regulatory, Legal, Medical Affairs, Regional Marketing Managers, Managed Markets, Regulatory other members of the brand team, and agencies. This individual will also be responsible for additional projects across the brand as assigned. The role will include creative development of marketing materials to support the CAH program sales force as well as non-personal/omni-channel tactical execution for CAH. In addition, this individual will be responsible for the development and management of scientific leader engagement, peer to peer activity, collaborate in the development of brand-building marketing plans, and support tactics to accelerate growth for the key brands in CAH.

Responsibilities

• Work cross-functionally to solicit input to develop the Annual Brand Plan, HCP Engagement Plan, aligning with patient marketing plan and support the budget allocation process; identify expert external partners to execute key solutions to enhance HCP education
• Partner with the Field, Market Insights, Patient Services, Patient Marketing and Medical affairs to develop a prioritized customer segmentation, and align marketing messages, tactics and resources against HCP segments; develop decision support tools for Field team use and work closely with the Field / Training to ensure alignment
• Expand innovative omni-channel HCP engagement tactics to amplify Field team efforts, implement a measurement plan to monitor performance, and regularly provide recommendations to pivot as needed on based data to optimize overall impact that aligns with patient services and marketing
• Supports/develops, leads and manages the scientific leader engagement strategy including the CAH Speaker Bureau, Peer to Peer programs executed by the field or brand team, develops strong relationships with key HCP customers
• Lead presence at society and congress meetings; support sales force in the execution of local society and HCP educational events
• Manage multiple agencies, including creative, AOR, media, digital, P2P; accountable for project timelines and budgets; participate in monthly budget forecasting meetings. Ensures budget aligns with planned annual spend
• Deep experience in leading the successful development and creation of HCP marketing content that simply and concisely communicates complex, scientifically nuanced concepts through PRC process; oversees the pull through across multiple tactical modalities
• Develop and maintain strong, collaborative working relationships with key cross-functional partners, including PRC, Legal, Compliance, Patient marketing, Patient services, Market Access, Market Insights, Medical Affairs, Field, Global, and others, as appropriate
• Supports All Company Meeting, POA, regional sales meeting planning and execution
• Supports other ad hoc projects that will arise with evolving brand needs and changing market dynamics
• Able to prioritize and manage complex and innovative projects and establish vision and direction within a fast paced, and competitive commercial environment
• Strong personal drive, highly collaborative, perceptive, a problem solver and exhibit strategic insight and innovative agility
• Possess excellent communication skills that lead to proactive, clear internal and cross-collaboration communication
• Contributes to the strategic development and execution of the brand initiatives
• Manages one or more of the following: day-to-day activities of AOR brand agency and other business partners for projects related to promotion. Coordinates with commercial team on brand-related promotional activities to ensure strategic alignment across all stakeholder groups
• Serves as a subject matter expert for the product, market and treatment landscape
• Leads team in development and implementation of innovative HCP and patient programs platforms, including personal and non-personal programs and peer-to-peer HCP education
• Understands key market trends and competitive environment to drive proactive strategies to maximize brand potential; Leverages market insights and research to drive growth and strategic direction
• Manages external agencies to ensure successful execution of marketing programs aligned with brand strategic imperatives
• Salesforce promotion, and field support
• Scientific Leadership management, Peer to Peer program management and speaker bureau development
• Omni-channel HCP marketing (print, digital, social) evangelist with deep experience
• Medical society, congress and conference strategy and management at National, Regional and local congresses
• Informs competitive planning and strategic efforts
• Participates in annual brand planning activities, including forecasts and budgeting
• Other duties as assigned

Qualifications

• BS/BA degree in scientific or business discipline and 12+ years of relevant experience, including 7+ years of strong marketing and/or sales experience in a pharmaceutical market. Experience managing outside agencies (creative & media), design firms, and internal teams to execute brand and strategic marketing direction. In-line brand marketing experience, including commercial launch OR
• Master's or MBA degree preferred and 10+ years of related experience OR
• PhD and 8+ years of related experience
• Marketing acumen with demonstrable depth of knowledge rare disease, scientific leader engagement, marketing strategy, market research, segmentation, brand positioning, and tactical plan development
• Exhibits passion and empathy to build meaningful experiences with HCPs by understanding their needs and desires
• Expertise in digital marketing, specifically implementation of Next-Best-Action and Omnichannel HCP campaigns with demonstrated success and partnership with Sales
• Experience in collaboration across HCP and Patient marketing with a strong focus in omni-channel
• Experience executing advisory boards and competitive intelligence
• Demonstrates strength in analytics to translate data into insights and indicated actions
• Creative and innovative, while also possessing analytical problem-solving skills
• Demonstrated ability to coordinate, prioritize and handle multiple priorities and projects simultaneously with keen attention to detail
• Comfortable designing relevant campaign KPIs and closely monitoring performance and then adjusting with fearlessness
• Must be comfortable managing multiple competing, frequently shifting priorities, and working through uncertainty
• Ability to gauge the feasibility, impact and risks of proposed programs and develop mitigation plans and ensure internal advocacy and approval
• High ethical standards and personal integrity
• Proven ability to hit the ground running and take charge of the position
• Proven ability to be action oriented, self-motivated with track record of being an enthusiastic and effective team player with experience leading and influencing others to ensure successful outcomes
• Ability to navigate organization with minimal direction, in support of completing tasks
• Flexibility to accommodate constantly changing environment
• Aptitude for building positive working relationships
• Ability to effectively manage multiple projects and vendors
• Demonstrated proficiency in PowerPoint, Word and Excel
• Recognized as an internal thought leader with extensive technical and business expertise within a strategic organization
• Applies in-depth knowledge of own function, business / commercial / scientific expertise to solve critical issues successfully and innovatively
• Evaluates key business / scientific challenges and completes complex, ambiguous initiatives having cross-functional impact

Additional Requirements

• None beyond content provided