GTM & Digital Platform Lead

Role: Associate Director leading GTM & Digital Platforms, serving as a primary conduit between brand and delivery teams to enable digital experience initiatives. Responsibilities include translating marketing objectives into clear platform requirements, managing cross-functional delivery pipelines, ensuring platform changes support key brand launches, and maintaining standards for compliance and efficiency. The role emphasizes collaboration with agencies, internal teams, and stakeholders across MarTech, Content, Omnichannel, and analytics functions, focusing on platform governance, release readiness, and documentation. Qualifications: 8-12+ years in digital platform GTM, web delivery, or digital product leadership, with proven influence and experience in regulated environments. High-value: focus on digital experience execution in a biopharma context, supporting marketing campaigns and brand activations. Work setup: based in Boston, MA; full-time, exempt role with no specific travel requirements noted.