Group Product Director, Professional Promotion Marketing, Erda-iDRS
Johnson & Johnson
July 02, 2026
Remote friendly (Horsham, PA)
United States
Marketing
Group Product Director (GPD), Professional Promotion Marketing, Erda-iDRS (TAR-210)
Responsibilities:
- Lead development of short- and long-term U.S. professional marketing strategies and tactics to maximize business growth.
- Lead and collaborate with partners to develop and execute assets based on key insights.
- Manage professional agency of record and specialty agencies to implement HCP tactics and training.
- Lead media and digital strategy and HCP asset creation (including launching core JET/DEP assets).
- Manage budget for agency and media spend.
- Partner with market research, competitive intelligence, and analytics to deepen brand and indication insights.
- Collaborate cross-functionally (Global, U.S. Medical Affairs, Commercial Excellence, Sales leadership, Finance, Oncology Franchise marketing, vendors) to develop U.S. plans.
- Coordinate promotional activities and provide strategic content for field meetings; partner with Sales Training on field execution.
- Support franchise cross-functional initiatives (e.g., agile marketing).
- Partner with legal, medical, regulatory & HCC to support marketing material approvals.
- Oversee direct reports’ execution; coach, develop, retain, and motivate the team.
Qualifications:
- BA/BS required; MBA preferred.
- 8+ years business experience; 5+ years demonstrated marketing experience with proven performance.
- Demonstrated in-line marketing experience and success.
- People management experience required.
- Prostate/Oncology experience preferred.
- Sales and/or Sales leadership experience preferred.
- Strong strategic thinking, leadership in matrix/unstructured environments, and executive communication/presentation skills.
- Preferred: build team AI literacy and commit to learning emerging technologies (AI) via exploration/iteration.
Preferred Skills:
- Advertising, Brand Identity/Positioning, Brand Reputation Management, Budget Management, Content Management, Customer Intelligence, Data Analysis, Design Mindset, Developing Others, Execution Focus, Financial Analysis, Inclusive Leadership, Innovation, Interpersonal Influence, Leadership, Operational Excellence, Sales Promotions, SOP, Succession Planning, Tactical Planning.
Responsibilities:
- Lead development of short- and long-term U.S. professional marketing strategies and tactics to maximize business growth.
- Lead and collaborate with partners to develop and execute assets based on key insights.
- Manage professional agency of record and specialty agencies to implement HCP tactics and training.
- Lead media and digital strategy and HCP asset creation (including launching core JET/DEP assets).
- Manage budget for agency and media spend.
- Partner with market research, competitive intelligence, and analytics to deepen brand and indication insights.
- Collaborate cross-functionally (Global, U.S. Medical Affairs, Commercial Excellence, Sales leadership, Finance, Oncology Franchise marketing, vendors) to develop U.S. plans.
- Coordinate promotional activities and provide strategic content for field meetings; partner with Sales Training on field execution.
- Support franchise cross-functional initiatives (e.g., agile marketing).
- Partner with legal, medical, regulatory & HCC to support marketing material approvals.
- Oversee direct reports’ execution; coach, develop, retain, and motivate the team.
Qualifications:
- BA/BS required; MBA preferred.
- 8+ years business experience; 5+ years demonstrated marketing experience with proven performance.
- Demonstrated in-line marketing experience and success.
- People management experience required.
- Prostate/Oncology experience preferred.
- Sales and/or Sales leadership experience preferred.
- Strong strategic thinking, leadership in matrix/unstructured environments, and executive communication/presentation skills.
- Preferred: build team AI literacy and commit to learning emerging technologies (AI) via exploration/iteration.
Preferred Skills:
- Advertising, Brand Identity/Positioning, Brand Reputation Management, Budget Management, Content Management, Customer Intelligence, Data Analysis, Design Mindset, Developing Others, Execution Focus, Financial Analysis, Inclusive Leadership, Innovation, Interpersonal Influence, Leadership, Operational Excellence, Sales Promotions, SOP, Succession Planning, Tactical Planning.