Group Account Supervisor, Digital

Role Summary

The AbbVie Ad Agency Group Account Supervisor leads US and Global Healthcare Professional and Consumer marketing campaigns and digital initiatives, collaborating with digital, technology, and creative teams. They define objectives, strategies, and long-range plans for digital and traditional programs that deliver brand messages to target audiences, and provide account leadership with indirect budget responsibility. They act as the marketing lead for assigned AbbVie brands, partnering with internal brand teams and external agencies to scope, plan, and execute campaigns. The role reports to the Associate Director, Account Group.

Responsibilities

• Collaborate with Marketing Directors and other key stakeholders to build, manage, and execute marketing communication plans, with specific attention to digital tactics, to achieve business objectives and goals.
• Lead the definition, scoping, and implementation of marketing strategies, objectives, messaging and tactics including digital initiatives such as websites, email, display/banner ads, SEO/SEM metrics and utilization of emerging technology platforms.
• Manage the tactical development business processes and digital marketing inputs from inception to delivery, growth, and eventual retirement.
• Work closely with brand marketing, agency partners, digital, and technical teams, and other cross functional team members to ensure that value propositions, messaging and marketing activities align to the brand story across digital and traditional channels.
• Collaborate effectively in a matrixed environment with Brand Marketing, Market Research, Analytics, Business Technology Solutions (BTS), Medical/Regulatory/Legal, External Agencies and other integrated business partners.
• Maintain an “expert level” understanding of the Agency Workflow Process including digital project workflows such as website launches, email deployment, and banner production.
• Leads scoping and project management of digital initiatives, estimating timeline, resources and digital requirement.
• Demonstrate creative thinking and problem-solving skills by addressing challenges with compliant solutions, while fostering teamwork and a unified purpose to drive initiatives forward.

Skills

• Digital mindset, with the ability to interface with digital and technology teams.
• Demonstrated project management experience with digital marketing initiatives (e.g., websites, email, banners, AI marketing tools).
• Ability to take a holistic view across an account to analyze tactics, progress, and results including digital campaigns.
• Strong relationship and communication skills to grow and maintain both digital and traditional business.
• Ability to lead independent initiatives without day-to-day supervision.
• Able to prioritize and gracefully manage competing priorities to ensure deadlines are met.
• Collaborative nature and ability to influence and guide cross-functional stakeholders.
• Exceptional functional knowledge of and expertise in the pharmaceutical market.
• Acumen for leading multiple initiatives simultaneously.
• Inquisitive, strong analytical/creative skills, with the ability to infer and apply learnings.
• Excellent verbal and written communication skills.
• Attention to detail and follow-through on execution.
• Ability to relate well to others, active listening skills, and exhibiting patience.
• Strong project management abilities and critical work tool experience, including Microsoft Office Suite, Veeva and Kantata.

Qualifications

• Bachelor’s Degree in Business or Marketing.
• 7+ years of ad agency account leadership experience.
• Pharmaceutical industry experience required with demonstrated success in leading digital initiatives.
• People leadership experience, including managing cross-functional teams and/or external partners through large projects or initiatives.
• A strategic mindset that can balance immediate requirements with a long-term vision.
• Demonstrated progressively increasing responsibility in leading large, complex marketing campaigns.
• Proven track record of managing successful pharmaceutical product launches.
• Outstanding communicator and comfortable interacting with a diverse group of marketing and creative individuals.
• Strong collaboration and interpersonal skills to be effective managing through a highly matrixed organization.

Additional Requirements

• This is a hybrid position and requires the ability to commute to Mettawa, IL office on Tuesday, Wednesday, and Thursday.