Role Summary
The Global VMS Insight Lead drives consumer insights within the Global Wellness CBIA team, partnering with Global Wellness, Business Units, and cross-functional stakeholders to unlock global market opportunities through consumer-centric strategies, accelerate growth, and shape the VMS global category with a competitive edge.
Responsibilities
- Be a key advisor and business partner of the Global Wellness Team by owning a holistic and comprehensive consumer and insight understanding for the Global Wellness business environment, including macro trend, consumer trend, and insight exploratory to enable global strategy for innovation, global power brand, and growth opportunities.
- Partner to embed the Global Growth Framework, ensuring consumer-centered informed decisions on where to play choices and strategy.
- Generate forward-looking and predictive insights for category and brand growth and identify new opportunities by understanding consumers across key markets.
- Explore leading-edge insight tools and build/pilot new capabilities through strong partnership with the central CBIA team and external agencies.
- Provoke and strengthen consumer-centric mindset across systems.
- Role is based in Warren, NJ, with a hybrid model requiring in-office presence of 3 days per week.
Qualifications
- Required: Bachelorβs Degree
- Required: Significant experience in Insight-related territories; agency and client-side experience preferred
- Required: Strong expertise in insight skills, and strong communication and influence skills
- Required: Experience working with global/multi-market environments and the ability to influence across markets and functions
- Required: Proactive in driving business results
Preferred Qualifications
- Confident to challenge the status quo and drive transformational and disruptive thinking
- Self-starter, able to work effectively with limited oversight in a matrix environment
- Strong business acumen with a proven history of translating findings into actionable insights
- Highly collaborative, comfortable working across different functions
- Ability to communicate with clarity and impact across the team