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Global Senior Marketing Director, COPD

AstraZeneca
September 05, 2026
Full-time
Remote friendly (Gaithersburg, MD)
Worldwide
Marketing
Role: Global Senior Marketing Director responsible for leading the COPD brand strategy and launch execution across markets. Objectives include developing and refining brand positioning, driving adoption through signature initiatives, and ensuring cohesive global and regional collaboration. Responsibilities encompass strategic planning, cross-functional leadership, insights integration, omnichannel marketing, AI and digital enablement, agency management, and performance tracking. Requirements: Bachelor's degree (business or scientific preferred); extensive experience in biologics or specialty care brand leadership; deep knowledge of commercial strategies such as positioning, forecasting, market access, and competitive intelligence; proven stakeholder engagement, especially in US, Japan, or China, with respiratory or immunology exposure preferred. Skills include strategic thinking, cross-functional influence, problem-solving, effective communication, and team building. High-value specifics include focus on biologic medicines, specialty care, and global launch excellence in respiratory indications. Collaboration involves medical, regulatory, market access, insights, digital, supply, and finance teams. Work setup details and travel requirements are not specified.