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Global Product Marketing Manager

GE HealthCare
October 1, 2026
Full-time
Remote friendly (Wisconsin, United States)
Worldwide
Marketing
Role: Global Product Marketing Manager responsible for shaping and executing upstream marketing strategies for the Patient Care Solutions portfolio. Main objectives include developing growth-oriented portfolio strategies, value propositions, pricing, and claims, while aligning cross-functionally to ensure cohesive commercialization efforts. Responsibilities encompass strategic leadership in portfolio planning (3–5 years), translating market insights into actionable strategies, leading product launch readiness, and driving portfolio lifecycle optimization. The role involves influencing senior stakeholders in a highly matrixed global organization, supporting marketing transformation initiatives, and establishing KPIs for performance tracking. Qualifications: Bachelor's degree in Marketing, Business, or related; MBA preferred; 8+ years in product marketing, product management, or strategy; 5+ years in healthcare/medtech. Core skills include expertise in upstream marketing disciplines—market segmentation, value proposition development, pricing, and new product commercialization—and experience influencing enterprise initiatives in global settings. High-value specifics: focus on healthcare/medtech with experience in strategic portfolio management, commercialization, and enterprise influence. Collaboration includes partners across product management, R&D, regional marketing, and commercial teams. The work setup is based in a hybrid or remote environment with no relocation assistance and no travel requirements specified.