Global Omnichannel HCP Engagement Director — Weight Management

Role Summary

Global Omnichannel HCP Engagement Director — Weight Management is responsible for leading the global HCP omnichannel strategy and execution for the Weight Management Franchise within CVRM, accelerating market development and launch readiness across obesity and weight-related cardiometabolic conditions. This role reports to the Global Commercial VP Weight Management.

Responsibilities

• Portfolio-level HCP engagement Strategy: Partner with Commercial Excellence to develop a cross-portfolio HCP segmentation and engagement model
• Omnichannel Strategy & Journeys: Architect end-to-end HCP journeys integrating digital and in-person touchpoints, deliver global core materials and playbooks, and enable scalable, compliant activation by Regions and Markets
• Launch Readiness: Guide Regions/Markets launch readiness on integrated omnichannel plans, cadence, sequencing, and content personalization; act as first-line support for digital execution
• Congress & External Engagements: Partner with Medical Affairs to strategize and execute early HCP engagements through global congresses, disease activation, and other communications channels
• Technology & Innovation: Be the brand team’s expert advisor on new technologies supporting HCP engagement, and new capabilities and processes required to embed them in the organization

Qualifications

• BA/BS Degree
• 10+ years’ experience in pharmaceutical/biotech with global or regional HCP segment, GTM strategy, and digital and CVRM experience
• Demonstrated MLR navigation and congress management experience
• Must have launched brands at a global level; launch experience in a large market preferred
• Strong pre-launch and launch excellence knowledge and skill in Marketing
• Experience delivering effective commercial brand strategies and compelling business cases
• Led Omnichannel strategy and execution and journey design and personalization, ideally at portfolio level
• Data-driven, customer-centric, compliant, and outcomes-focused mindset
• Ability to work tactically and strategically in a fast-paced, global matrix
• Deep understanding of customer journey mapping, customer insight, and successful customer experience strategies
• Forecasting, market research, insight generation, and competitive landscape analysis knowledge
• Knowledge of global promotional campaigns and new product launches
• Collaborator/partner engagement skills to navigate scientific and commercial organizations
• Ability to influence laterally and vertically in a matrix organization
• Strong analytical, organizational and communication/presentation skills
• Ability to manage vendor/agency partnerships
• Scientific curiosity, empathy, collaborative, innovative, problem-solver, champion for patients

Desirable Skills

• An advanced degree (MBA, MSc or PhD)
• Experience in digital advertising agency
• Familiarity with AI tools and technologies supporting HCP engagement

Travel

• International travel ~10-20%