Global Marketing Manager, Vaccines
GSK
9 hours ago
Remote friendly (Philadelphia, PA)
United States
Marketing
Global Marketing Manager, Vaccines
Responsibilities:
- Shape strategic and operational plans and develop global marketing campaigns grounded in customer/consumer and competitive insights, co-created with priority LOCs.
- Drive best-in-class launch readiness and support effective global-to-local adoption and execution across Geo Expansion LOCs.
- Track and analyse campaign performance and utilization with LOC partners and Analytics, enabling rapid insight-led optimisation and course correction.
- Guide channel and promotional strategy to deliver desired business outcomes, supporting LOC decision-making and execution choices.
- Lead Agency of Record partnership and governance to deliver strategic and promotional initiatives aligned to the brand strategy.
- Enable strong cross-market ways of working: share best practices and insights; communicate progress for awareness/approvals; manage key risks and budget to maximise impact and resource use.
Basic Qualifications & Skills (Required):
- Bachelor’s degree in business, marketing, or related field; proven experience in pharmaceutical marketing, including brand planning and execution (ideally in specialty care).
- Strong history of success in commercial and marketing/execution in-country.
- Experience developing and implementing campaigns across digital, offline, and face-to-face channels.
- Experience collaborating with external agencies (clear briefs, strategic guidance, effective partnerships); budget management; handling purchase orders with agencies.
- In-depth knowledge of products or ability to quickly learn multiple disease areas across epidemiology, business drivers, challenges, and public health.
Preferred Qualifications & Skills:
- Optimistic team player; ability to work within and lead a matrix team.
- Good project management skills; high pro-activity.
- Influencing and negotiating skills.
- Drive for performance; discipline on execution, tracking results, and meeting deadlines.
- Ability to network effectively and build relationships across countries, cultures, and functions.
Application instructions:
- Closing Date for Applications: 29 April 2026.
- Use the cover letter or your CV to describe how you meet the competencies outlined in the job requirements; the information will be used to assess your application.
Responsibilities:
- Shape strategic and operational plans and develop global marketing campaigns grounded in customer/consumer and competitive insights, co-created with priority LOCs.
- Drive best-in-class launch readiness and support effective global-to-local adoption and execution across Geo Expansion LOCs.
- Track and analyse campaign performance and utilization with LOC partners and Analytics, enabling rapid insight-led optimisation and course correction.
- Guide channel and promotional strategy to deliver desired business outcomes, supporting LOC decision-making and execution choices.
- Lead Agency of Record partnership and governance to deliver strategic and promotional initiatives aligned to the brand strategy.
- Enable strong cross-market ways of working: share best practices and insights; communicate progress for awareness/approvals; manage key risks and budget to maximise impact and resource use.
Basic Qualifications & Skills (Required):
- Bachelor’s degree in business, marketing, or related field; proven experience in pharmaceutical marketing, including brand planning and execution (ideally in specialty care).
- Strong history of success in commercial and marketing/execution in-country.
- Experience developing and implementing campaigns across digital, offline, and face-to-face channels.
- Experience collaborating with external agencies (clear briefs, strategic guidance, effective partnerships); budget management; handling purchase orders with agencies.
- In-depth knowledge of products or ability to quickly learn multiple disease areas across epidemiology, business drivers, challenges, and public health.
Preferred Qualifications & Skills:
- Optimistic team player; ability to work within and lead a matrix team.
- Good project management skills; high pro-activity.
- Influencing and negotiating skills.
- Drive for performance; discipline on execution, tracking results, and meeting deadlines.
- Ability to network effectively and build relationships across countries, cultures, and functions.
Application instructions:
- Closing Date for Applications: 29 April 2026.
- Use the cover letter or your CV to describe how you meet the competencies outlined in the job requirements; the information will be used to assess your application.