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Global Marketing Manager

GSK
Full-time
Remote friendly (Philadelphia, PA)
United States
Marketing

Role Summary

Global Marketing Manager in Specialty Care, leading strategy, implementation plans, and launch excellence across key markets. This role offers exposure to cross-functional teamwork, campaign content planning and delivery, and opportunities for strategic thinking and development in a dynamic, collaborative environment.

Responsibilities

  • Play a lead role in partnering with MCT markets and regional leads in launch excellence including readiness and optimization for a multi-indication blockbuster biologic
  • Build exceptional brand knowledge as well as an understanding of the brand strategy and core value proposition
  • Drive creation of launch deliverables, content development and partner with LOCs to support their localization
  • Support external expert engagement program and congress strategy
  • Drive the agencies involved in content creation and coordinate development in close collaboration with medical, and drive timely and relevant content launches to markets, including approval process
  • Partner and influence a large complex cross-functional team including Global medical, market access, insights, and clinical development

Qualifications

  • Bachelorโ€™s degree in business, marketing, or a related field, with proven experience in pharmaceutical marketing, including brand planning and execution (ideally in speciality care).
  • Demonstrated strategic capability: ability to synthesize insights, competitive dynamics, and market needs into clear actionable strategies and tactics
  • Demonstrated agility and accountability: solution orientation and strong collaborative spirit
  • Strong project management skills with the ability to manage complex, multi-disciplinary initiatives
  • Excellent communication and collaboration skills, with experience working in a fast paced, complex, and often ambiguous environment while remaining flexible, proactive, resourceful, and efficient

Skills

  • Strategic thinking and market analysis
  • Cross-functional collaboration and leadership
  • Content development and launch execution
  • External engagement and congress strategy
  • Agency management and localization coordination

Education

  • Bachelorโ€™s degree in business, marketing, or a related field

Additional Requirements

  • None specified beyond the qualifications and skills above
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