Global Marketing Director – Pove

Role Summary

Global Marketing Director – Povetacicept. Accountable for understanding the market landscape for key indications, contributing to strategy and performance goals of the Povetacicept portfolio, and tracking performance against those goals.

Responsibilities

• Develops the indication strategy for povetacicept for key indications, and oversees creation of brand strategies and lifecycle activities including launch planning and prioritization
• Oversees development and implementation of strategic and tactical plans working across functions for a unified indication plan
• Provides input into forecasting assumptions, both short term and long term
• Generates and consolidates key insights across HCPs and patient stakeholders (through market research, ad boards, etc.)
• Leads the development of strong partnerships with cross-functional team to support business goals including R&D and regional teams

Qualifications

• Experience defining the strategy for a brand or portfolio of products with multiple indications/pipeline in a product
• Ability to oversee generation of insights, and apply those insights to business problems/opportunities
• Analytical mindset, with demonstrated ability to develop strategy, make strategic recommendations, monitor performance, understand ROI and allocate resources
• Exceptional working knowledge of market forecasts and relationship of business drivers to revenue
• Experience in pharmaceutical marketing. In-market and/or global marketing experience required. Neurology experience preferred.
• Bachelor's degree in marketing, business, or scientific degree
• Typically requires 12 years of experience or the equivalent combination of education and experience

Skills

• Strategic brand management and lifecycle planning
• Market research and insight generation
• Forecasting and ROI analysis
• Cross-functional collaboration across R&D and regional teams