Global Marketing Director, Oncology
GSK
Full-time
Remote friendly (Collegeville, PA)
United States
Marketing
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Role Summary
Global Marketing Director, Oncology. Translate science into commercial success across the product lifecycle, driving competitive product profiles and building long-term brand value in partnership with the cross-functional medicines development team.
Responsibilities
- Accountable to develop brand strategy and deliver launch/brand plan in accordance with the Integrated Asset Plan across patient, healthcare professional, and payer segments, in partnership with cross-functional partners and LOCs to execute the strategy and achieve the sales ambition.
- Understand, value, and prioritize sources of differentiation by leveraging cross-functional insights and emerging data, informing strategies and competitive launches.
- Develop strategic choices (positioning, segmentation, targeting) and promotional strategies for the asset.
- Partner with Insights to deliver Global Forecast aligned to strategy, with recommended assumptions and inputs.
- Elucidate required SG&A and commercial model to optimize asset performance in global markets.
- Lead lifecycle management strategy to drive additional value, launch sequencing, and market approaches.
- Lead RFP/Pitch and agency selection for the brand’s Agency of Record; onboard and manage AOR and key projects related to brand development (customer journey, personas, brand identity, value proposition, messaging, campaigns) in collaboration with co-creation markets and via MOC.
- Drive LOC engagement strategy and manage global commercial budget and LOC planning inputs.
- Foster a culture of trust, respect, transparency, and accountability.
Qualifications
- Bachelor’s degree
- 5+ years of marketing experience in the pharmaceutical industry, specifically in oncology
- 3+ years of experience in the US market or a Tier 1 market
- 2–3 days per week in the office
- Senior marketing experience in the US or tier 1 market with multiple launches (preferred)
- Recent launch experience at global/regional/LOC level with experience working across global to local (or vice versa) (preferred)
- Led development of brand imagery, insights, segmentation, core campaigns, and co-create experiences (preferred)
- Experience leading medicines at different lifecycle stages (early assets, R&D collaboration, late-stage assets) (preferred)
Skills
- Global brand strategy and planning
- Market insights and forecasting
- Lifecycle management and launch excellence
- Cross-functional collaboration and stakeholder management
- Agency management and vendor relationships
Education
- Bachelor’s degree (as listed in qualifications)
Additional Requirements
- None beyond those listed in Qualifications