Global Marketing Director, Oncology

Role Summary

Global Marketing Director, Oncology responsible for translating science into commercial success across the product lifecycle, driving competitive product profiles and building long-term brand value in partnership with cross-functional teams. Develop insight-driven global product strategies, deliver long-range forecasts, enable launches, and ensure excellent customer experience in co-create markets with omnichannel content. Lead global brand strategy, plans, and lifecycle management to generate long-term value for the company and improve patient lives.

Responsibilities

• Develop brand strategy and deliver launch/brand plans in accordance with the Integrated Asset Plan across patient, healthcare professional, and payer segments, in partnership with cross-functional partners and LOCs.
• Understand, value, and prioritize sources of differentiation using cross-functional insights and emerging data.
• Develop strategic choices (positioning, segmentation, targeting) and promotional strategies for the asset.
• Collaborate with Insights to deliver a Global Forecast aligned to strategy with recommended assumptions.
• Define required SG&A and commercial model to optimize asset performance in global markets.
• Lead lifecycle management strategy and launch sequence optimization.
• Lead RFP/Pitch and agency selection for the brand’s Agency of Record; onboard and manage AOR projects including customer journey, personas, brand identity, messaging, and campaigns in collaboration with co-creation markets.
• Drive LOC engagement and manage global budget input into LOC planning.
• Foster a culture of trust, respect, transparency, and accountability.

Qualifications

• Basic Qualifications: Bachelor’s degree; 5+ years of marketing experience in the pharmaceutical industry, specifically oncology; 3+ years in the US or a Tier 1 market; 2–3 days per week in the office.
• Preferred Qualifications: Senior US/tier 1 market marketing experience with multiple launches; recent global/regional/LOC launch experience; experience across global to local; led brand imagery, insights, segmentation, and campaigns; experience handling medicines at different life-cycle stages including early assets, R&D/consulting experience, or late-stage assets.

Skills

• Strategic brand management
• Market analysis and forecasting
• Lifecycle management and launch planning
• Cross-functional leadership and stakeholder management
• Agency management and vendor relations
• Omnichannel marketing and customer experience design

Education

• Bachelor’s degree