Global Marketing Director, Hypertension

Role Summary

The Global Marketing Director will lead the strategic development and execution of HCP and patient-centric strategies and programs focused on Hard to Control Hypertension. There is an opportunity to work across the franchise to support the commercial development of the lifecycle spanning 7 indications across 7 clinical trials over the next 7 years. This role requires a dynamic leader with a deep understanding of the cardio renal landscape, patient needs, and innovative approaches to healthcare marketing. The successful candidate will work closely with cross-functional teams to enhance customer, improve health outcomes, and drive long-term relationships with key stakeholders globally, market affiliates, and external partners.

Responsibilities

• Strategy Development: Develop and implement comprehensive global marketing strategies tailored to patients with Hard to Control Hypertension, ensuring alignment with corporate objectives.
• Patient Insights: Conduct and leverage market research and patient insights to understand patient needs, behaviors, and barriers to treatment adherence.
• Shape product strategy with a tie to disease area strategies and insights (in HTN, CKD, HF)
• Stakeholder Engagement: Collaborate with healthcare professionals, patient advocacy groups, and industry partners to co-create impactful patient programs.
• Cross-Functional Collaboration: Partner with internal teams, including Medical Affairs, Sales, Regulatory, and Communications, to ensure cohesive implementation of strategies.
• Innovation & Digital Transformation: Drive innovation in patient and HCP engagement through digital platforms, mobile applications, and telehealth solutions.
• Performance Monitoring: Establish key performance indicators (KPIs) and metrics to evaluate the effectiveness of programs and refine strategies as necessary.
• Regulatory Compliance: Ensure all marketing activities are compliant with regulatory standards and ethical guidelines.
• Budget Management: Oversee allocated budgets for patient programs, ensuring cost-effective strategies that deliver maximum impact.
• This role will report to the Global Head of Marketing

Qualifications

• Bachelor’s degree
• 10+ years pharmaceutical commercial experience
• Expertise in cardiovascular, renal, and / or metabolic disease areas
• Expertise in Development of Patient strategy and implementation
• Broad commercial experience including pre-launch and launch
• Experience with budget/expense management, business case development and management/ communication of brand performance. Evidence of developing compelling business cases

Desirable Skills/Experience

• An advanced degree (MBA, MSc or PhD) is preferred