Global Marketing Director, CVRM

Role Summary

Global Marketing Director, CVRM. Lead the strategic development and execution of patient-centric strategies and programs focused on dyslipidemia within CVRM, driving global launches and lifecycle management for a new asset with multiple indications.

Responsibilities

• Collaborate with CVRM Commercial leadership to deliver global ambition, including product launch and lifecycle plans.
• Develop and implement global marketing strategies tailored to patients with dyslipidemia, aligned with franchise objectives.
• Create clear brand strategies incorporating feedback from key markets.
• Conduct market research and gather patient insights to inform strategies and address unmet needs.
• Design, launch, and manage patient support programs, educational materials, digital tools, and community engagement initiatives.
• Build and maintain networks with disease area experts; collaborate with healthcare professionals, patient advocacy groups, and industry partners to co-create programs.
• Lead discussions with healthcare professionals at advisory boards and conferences.
• Partner with internal teams (local marketing, Medical Affairs, R&D, Regulatory, Business Insights, Payor and Market Access) for cohesive implementation.
• Establish KPIs to evaluate program effectiveness and refine strategies.
• Ensure marketing activities comply with regulatory standards and ethical guidelines.
• Develop revenue forecasts and business cases informed by customer insights; oversee budgets for patient programs.

Qualifications

• BA/BS Degree
• 10+ years of experience in pharmaceutical development and commercialization
• Experience launching brands at a global level
• Strong pre-launch and launch excellence knowledge in Marketing
• Track record delivering commercial brand strategies and business cases
• Knowledge of forecasting, market research, insights generation, and competitive analysis
• Experience with global promotional campaigns and new product launches
• Strong collaboration and stakeholder engagement skills; ability to navigate scientific and commercial organizations
• Ability to influence across levels
• Strong analytical, organizational, and communication/presentation skills
• Scientific curiosity

Desirable Skills

• Advanced degree (MBA, MSc or PhD)