Global Marketing Director, amlitelimab AD

Location

Cambridge, MA

About The Job

Accountable for the pre-launch development and execution of global HCP and patient marketing strategies and initiatives to support the Global launch of amlitelimab for the treatment of atopic dermatitis. Global brand HCP and patient marketing represents 75% of responsibilities, remainder focused on supporting pre-launch activities. Reports directly to Global Indication Lead, amlitelimab AD.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main Responsibilities

75% Global HCP & Patient Marketing

• Develop Differentiated Global HCP and Patient Marketing strategy in AD working in tandem with the amlitelimab AD Local marketing teams and agency partners.
• Develop Global DSE Campaign for AD in global/local approach.
• Lead Relevant Market research and testing with GTMC team.
• Develop Global Omnichannel Strategy and tactics.
• Develop and execute a differentiated Patient Experience Strategy.
• Work with Commercial Excellence and Market Research teams to ensure appropriate continuity/tracking of progress and generate market insights.
• Address key insights and proactively identify customer needs to support development plans and establish amlitelimab as the future standard of care.
• Lead Market shaping activities to establish new standards of care of AD.
• Lead Congress & Customer engagement identification, excellence and strategy in collaboration with Customer engagement lead and market development lead.
• Create and execute relevant promotional materials.
• Develop training materials in collaboration with Business Effectiveness Lead.

15% Global Launch Strategy

• Support Sanofi Launch Excellence to optimize Global launch planning.
• Prepare multichannel approaches to amplify the amlitelimab experience including digital strategy.
• Communicate closely with Strategy & Marketing Operations, and with agency partners, to ensure appropriate planning, tracking and development of early brand plan.
• Eventually, work closely with review committees, markets and Commercial Excellence Leads to ensure generation of training and promotional materials.

10% Admin and Agency Management

• Effectively manage budget allocation against spending plan.
• Update work-plans and project reports to support effective execution.
• Weekly updates with agency partners (strategic, tactical) and management of projects and associated budgets.

Requirements

About You

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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