Role Summary
Global Indication Lead for Rilzabrutnib IgG4 in Rheumatology (Immunology Franchise) responsible for pre-launch development and execution of global marketing strategies, including HCP launch strategy, competitive positioning, market development, and go-to-market planning. Reports to the Global TA Head for Rheumatology, Immunology Franchise. Location: Cambridge, MA.
Responsibilities
- Create and lead the commercial strategy for Rilzabrutnib in IgG4-RD, including HCP market development, KOL engagement and competitive differentiation.
- Develop key insights on IgG4-RD treatment pathways, care gaps, and ensure pre-launch strategies are optimized.
- Collaborate with cross-functional partners, including the Global Project Team (GPT) and Global Project Head (GPH), contributing to team deliverables.
- Lead and partner with Global Brand Team (GBT) and launch resources to ensure deliverables are on time and high quality.
- Develop and execute a global market development strategy, engaging key local markets where Sanofi is the launch lead.
- Partner with business development and external innovation for assessments and due diligence when needed.
- Manage annual budgets with strategic fund allocation and monthly tracking.
- Maintain connectivity to external vendors and oversee management of advertising agency partners to ensure objective execution.
Qualifications
- Required: Bachelor's degree in life sciences, marketing, or business.
- Required: Minimum of 10 years' experience in product/brand management, sales management, or strategic marketing.
- Required: Experience in U.S. or international marketing within a global commercial pharmaceutical or biotechnology organization.
- Required: Strong HCP marketing background with multi-channel execution.
- Preferred: In-depth understanding of the Rheumatology market; product prelaunch/launch experience in specialty care; cross-functional collaboration experience; ability to lead in a matrix environment; line management experience; global/cross-cultural experience; vendor/agency management experience.
Skills
- Excellent interpersonal, communication, and presentation skills.
- Analytical, strategic thinking and prioritization abilities.
- Ability to simplify complex concepts and communicate effectively.
- Customer insight orientation and cross-functional collaboration in ambiguous environments.
- Strong organizational and project management capabilities.
Education
- Bachelor's degree in life sciences, marketing or business (Required).
Additional Requirements
- Travel readiness up to 35% of time.