Global Director Market Development and Strategy – Sickle Cell Disease

Role Summary

Global Director Market Development and Strategy – Sickle Cell Disease oversees commercial accountability for the Rilzabrutinib global market development strategy and market activation, developing integrated marketing and educational strategies to support commercialization for Sickle Cell Disease (SCD).

Responsibilities

• Translate the science into actionable and impactful marketing and educational strategies and tactics that resonate with core physician and stakeholder audiences.
• Lead the development and delivery of a KOL- and customer-validated Rilzabrutinib disease and science story in partnership with Clinical Development and Global Medical Affairs.
• Provide oversight and commercial accountability for Global Corporate Affairs policy-shaping strategy and patient mobilization efforts to drive improved access to care for individuals with Sickle Cell Disease.
• Collaborate with Global Launch TA Head to develop the commercial ambition for the SCD Indication (short, mid, and long term) and deploy strategies to achieve business goals; act as the primary internal "champion" for “rilzabrutinib SCD indication” and represent the indication in presentations to senior management.
• Create a Global KOL communication platform and manage a KOL engagement plan.
• Lead global mapping, research, and execution of key thought leader influence and Centers of Excellence engagement strategies.
• Develop a Global Market Development launch readiness plan with ownership of specific pre-launch deliverables and KPIs.
• Design and execute the Global Peer-to-Peer education strategy and program along with outcomes measurement.
• Serve as the Global Marketing lead ensuring alignment across Global Medical Leadership, RML Teams, Publications, Outcomes, and other cross-functional partners.
• Build and maintain strong relationships with internal stakeholders and cross-functional teams that support the brand.
• Manage agencies and vendors to develop and execute tactical marketing and educational programs.
• Develop a comprehensive understanding of Sickle Cell Disease, the competitive landscape, and the broader market to design high-impact and differentiating market conditioning strategies.
• Serve as the Marketing lead for Sickle Cell Disease congresses (e.g., ASH, SCD-focused medical meetings, and other hematology events).
• Lead Advisory Board planning and execution, including management of physician working groups.
• Coordinate Competitive Intelligence (CI) and develop competitive positioning and containment strategies.

Qualifications

• Direct experience in the Sickle Cell Disease therapeutic area is required. Bachelor’s degree and 5–10+ years of product/brand management, strategic marketing, or commercial/business development experience, ideally with product launch in the pharmaceutical or biopharmaceutical industry.
• Understanding of the Global healthcare environment.
• Ability to quickly absorb and communicate clinical data and publications to support business objectives.
• Product launch experience, preferably in hematology or rare disease, and experience developing Key Opinion Leaders (KOLs).
• Expertise in market research, creative development, and regulatory review/approval processes.
• Ability to interact widely and effectively across functions and with alliance partners.
• Demonstrated ability to understand and anticipate customer needs (internal and external).
• Strong project management skills with proven ability to manage agencies and budgets.
• Exceptional communication skills with proven ability to collaborate transversally.
• Analytical, strategic thinker with a demonstrated ability to synthesize complex information and communicate effectively.
• Ability to lead in an ambiguous environment across different functions and cultures.
• High level of interpersonal and communication skills; able to present effectively across organizational levels.
• Readiness to travel up to 40%.

Skills

• Strategic marketing leadership
• KOL development and engagement
• Market development and launch readiness
• Cross-functional collaboration
• Commercial strategy and forecasting
• Competitive intelligence and positioning
• Educational program design and measurement

Education

• Bachelor’s degree (required)

Additional Requirements

• Travel up to 40% as needed.