Global Commercial Director Weight Management, CVRM

Role Summary

Global Commercial Director, Weight Management, CVRM leads the launch strategy for a new asset in its initial weight management indication, shaping how AstraZeneca positions in a rapidly evolving therapeutic category. This pre-launch role focuses on market space creation grounded in patient insights, cultural understanding, and strategic storytelling. Reports to the Global Commercial Head Weight Management.

Responsibilities

• Develop and lead a global commercialization strategy for weight management — defining market segmentation, positioning, and launch sequencing.
• Translate strategic vision into an actionable global pre-launch roadmap with clear brand pillars and stakeholder engagement priorities.
• Design a differentiated brand story that balances scientific credibility with emotional resonance for patients, healthcare professionals, and advocacy groups.
• Partner with Global Insights, Analytics, and Patient Experience teams to uncover deep behavioral, emotional, and cultural insights driving obesity care.
• Shape the ecosystem around obesity through disease education, early access, and policy-shaping initiatives.
• Build validation loops through advisory boards, digital ethnography, and patient co-creation sessions.
• Collaborate across Global Medical, Access, R&D, and Regional teams to ensure commercial readiness and alignment on value narrative, TPP, and launch framework.
• Define key pre-launch milestones (e.g., value proposition testing, access readiness, digital engagement planning).
• Ensure knowledge transfer and capability-building across first-wave markets.
• Oversee development of global brand identity, naming, and creative platform for AZD5004 in weight management.
• Lead agency partnerships to deliver compelling disease awareness and pre-launch content.
• Embed digital and omnichannel strategies that reflect evolving patient and HCP journeys.
• Serve as a key member of the Global Commercial Leadership Team for CVRM Weight Management.
• Champion a new category narrative that challenges stigma and redefines how people think about obesity as a chronic disease.
• Present GTM strategy and investment recommendations to senior governance and cross-functional boards.

Qualifications

• Required: Bachelor’s degree; MBA or advanced degree preferred.
• Required: 10+ years of commercial or strategic marketing experience in biopharma, ideally in pre-launch settings.
• Required: Demonstrated experience in insight generation, positioning, and market shaping.
• Required: Proven success in driving cross-functional alignment and influencing senior stakeholders.
• Required: Strong working knowledge of forecasting, market research, actionable insight generation, and competitive landscape analysis and interpretation.
• Preferred: Experience in obesity, metabolic, or consumer health.
• Required: High personal drive to find new solutions and challenge the broader organisation to deliver.

Desirable Skills

• Commercial/marketing role in US or other large market with launch experience.
• Previous experience in a global role.
• Experience establishing or expanding a therapeutic category.
• Familiarity with omnichannel engagement and behavioral science-based marketing.
• Strong understanding of pricing and access dynamics in obesity market.