Global Commercial Director T2D, CVRM

Role Summary

Global Commercial Director T2D, CVRM – lead the launch strategy for a lead asset in Type 2 Diabetes and related cardiometabolic conditions, shaping pre-launch activities and aligning global and regional teams for launch readiness.

Responsibilities

• Lead development of a global go-to-market (GTM) strategy — including market segmentation, positioning, target audiences, and launch sequencing.
• Translate strategic objectives into an actionable global pre-launch roadmap, defining the value proposition, brand narrative, and engagement approach.
• Partner with regional and country commercial leaders to ensure global alignment and adaptability to local market realities.
• Create and socialize a clear brand strategy that balances scientific differentiation with emotional resonance across key stakeholders (HCPs, payers, patients, advocacy).
• Lead deep analysis of market dynamics, competitive environment, and evolving treatment paradigms to anticipate opportunities and risks.
• Partner with Insights, Analytics & Forecasting teams to generate actionable market and customer insights that inform TPP design, clinical plans, and launch assumptions.
• Develop and execute market-shaping initiatives — including awareness, disease-education, and early-access strategies — to create readiness ahead of launch.
• Build external validation loops through advisory boards, stakeholder mapping, and co-creation with key opinion leaders and advocacy groups.
• Partner closely with R&D, Clinical, Regulatory, Medical Affairs, Pricing & Market Access, and Global Product Teams to ensure the commercial voice is embedded early in development.
• Align global functions around clear pre-launch milestones (e.g., TPP validation, pricing strategy, access readiness, global narrative, and launch framework).
• Define and track KPIs to measure organizational readiness and strategic progress toward launch.
• Collaborate with regional/country teams to ensure knowledge transfer, toolkit development, and capability building for first-wave markets.
• Oversee creation of core global brand assets and messaging frameworks to ensure consistency across markets and channels.
• Manage relationships with creative and strategic agencies, consultants, and other third-party partners to develop pre-launch materials and campaigns.
• Lead development of the brand identity system — naming, tone of voice, and creative direction — in alignment with AstraZeneca standards and scientific integrity.
• Serve as a key member of the Global Commercial Leadership Team, ensuring transparency of strategy, timelines, and investment decisions.
• Present GTM recommendations, forecasts, and business cases to governance boards and senior leadership.
• Foster strong collaboration across functions and geographies; champion a culture of curiosity, accountability, and evidence-based decision making.

Qualifications

• Bachelor’s degree required; advanced degree (MBA, PhD, or MSc) preferred.
• 10+ years experience in pharmaceutical commercial strategy or marketing, ideally in pre-launch or early launch settings.
• Relevant experience in TA: cardiometabolic, obesity, or T2D
• Strong track record in developing and executing go-to-market or brand strategies that integrate insight generation, forecasting, and positioning.
• Proven ability to collaborate across scientific, regulatory, and commercial interfaces to drive alignment.
• Excellent analytical, strategic, and communication skills; comfortable influencing at senior levels in a matrixed environment.
• Self-starter with high energy, intellectual curiosity, and the ability to lead through ambiguity

Desirable Skills

• Experience in US or other large market
• Previous experience in global role
• Direct experience in market shaping, disease education, or pre-launch activation.
• Strong working knowledge of pricing, reimbursement, and access strategy.
• Familiarity with digital ecosystem development and omnichannel stakeholder engagement.