Global Brand Readiness Director - Cell & Gene Therapy (Parkinson's Disease)
Bayer
September 16, 2026
Full-time
Remote friendly (Whippany, NJ)
Worldwide
Marketing
Role: Global Brand Readiness Director for Cell & Gene Therapy in Parkinson's Disease, focusing on translating scientific breakthroughs into market strategies and launch plans. Responsibilities: develop differentiated go-to-market models, shape future commercial delivery frameworks, define stakeholder engagement strategies, lead customer segmentation and targeting, align cross-functional launch activities, and establish KPIs and insights mechanisms. Requirements: bachelor's degree; 8+ years in pharmaceutical marketing, commercial strategy, or brand management; experience in launch planning and stakeholder engagement; strong communication and leadership skills. Preferred: advanced healthcare or scientific degree; experience in neuroscience, rare diseases, or advanced therapeutics. High-Value: Cell & Gene Therapy, Parkinson's Disease, global launch readiness, stakeholder engagement across healthcare continuum, cross-functional collaboration with commercial, medical, regulatory, and Market Access teams. WorkSetup: locations in Whippany, NJ, or Cambridge, MA, with strategic and operational responsibilities across global markets.