Global Brand Lead, ITP
Takeda
June 26, 2026
Remote friendly (Cambridge, MA)
United States
$154,400 - $242,550 USD yearly
Marketing
Responsibilities:
- Drive global commercial initiatives during pre-commercialization planning and early market development.
- Translate early asset strategy into actionable commercial priorities.
- Lead development of brand identity, promotional campaigns, and key messaging for other indications.
- Partner with Medical, Legal, and Regulatory to ensure compliant, clear, high-impact materials.
- Align the matrixed organization on the early Global Brand Plan to support organizational readiness; integrate regional/country insights.
- Contribute to internal planning deliverables (Global Brand Plan, long-range forecast inputs, budget cycles).
- Manage OPEX, monitor performance vs. plan on key marketing growth initiatives.
- Oversee external partners/vendors for timely, high-quality execution.
Qualifications (Minimum):
- University degree in marketing/business or life sciences; advanced degree a plus.
- 8+ years pharma experience; therapeutic area/rare disease experience a plus.
- In-line brand experience (US or global) required.
- Excellent communication/influencing skills.
Preferred / Functional Skills:
- Launch experience (US or global).
- Digital engagement knowledge (patients and HCPs).
- Evidence-based medicine understanding; ability to interpret medical information.
Leadership & Interaction:
- Strong organizational skills; manage multiple stakeholders/projects.
- Present to large groups; translate complex data into actionable messages.
Travel:
- Up to 25% domestic/international.
Benefits (as stated):
- Eligible for medical/dental/vision, 401(k) match, disability/life insurance, tuition reimbursement, paid volunteer time off, paid holidays, well-being benefits, sick time, and paid vacation.
Location: Cambridge, MA (Hybrid)
- Drive global commercial initiatives during pre-commercialization planning and early market development.
- Translate early asset strategy into actionable commercial priorities.
- Lead development of brand identity, promotional campaigns, and key messaging for other indications.
- Partner with Medical, Legal, and Regulatory to ensure compliant, clear, high-impact materials.
- Align the matrixed organization on the early Global Brand Plan to support organizational readiness; integrate regional/country insights.
- Contribute to internal planning deliverables (Global Brand Plan, long-range forecast inputs, budget cycles).
- Manage OPEX, monitor performance vs. plan on key marketing growth initiatives.
- Oversee external partners/vendors for timely, high-quality execution.
Qualifications (Minimum):
- University degree in marketing/business or life sciences; advanced degree a plus.
- 8+ years pharma experience; therapeutic area/rare disease experience a plus.
- In-line brand experience (US or global) required.
- Excellent communication/influencing skills.
Preferred / Functional Skills:
- Launch experience (US or global).
- Digital engagement knowledge (patients and HCPs).
- Evidence-based medicine understanding; ability to interpret medical information.
Leadership & Interaction:
- Strong organizational skills; manage multiple stakeholders/projects.
- Present to large groups; translate complex data into actionable messages.
Travel:
- Up to 25% domestic/international.
Benefits (as stated):
- Eligible for medical/dental/vision, 401(k) match, disability/life insurance, tuition reimbursement, paid volunteer time off, paid holidays, well-being benefits, sick time, and paid vacation.
Location: Cambridge, MA (Hybrid)