Global Brand Director, R&I

Role Summary

Are you ready to make a significant impact in the world of healthcare? At AstraZeneca, our bold ambition is to deliver life-changing medicines that help eliminate COPD as a leading cause of death, eradicate asthma attacks, and achieve clinical remission in immune-mediated diseases. As the Global Brand Director, you will have the opportunity to work on a fast-growing blockbuster brand poised to become a top 10 brand at AstraZeneca. Within the Global Respiratory team and reporting to the Global Commercial Head, you will lead the development of promotional brand strategy and materials to establish the brand as a market leader. Your pivotal role will drive both short-term success and maximize long-term brand value.

Responsibilities

• Develop and refine the brand's promotional strategy to increase global impact, bringing innovative approaches and opportunities to achieve a bold, transformative ambition.
• Craft and implement persuasive promotional materials and campaigns in alignment with our overarching brand strategy, with an emphasis on innovative thinking.
• Analyze business performance and formulate strategic insights to leverage business drivers, optimizing brand performance and identifying transformative pathways.
• Represent the brand strategy to senior leaders, ensuring cohesive execution across markets, while fostering a culture of innovation.
• Engage with competitive intelligence to identify opportunities and threats, positioning the brand to thrive against competitors, and pursue ambitious goals.
• Conduct and leverage market research and patient insights to understand market dynamics and patient needs, behaviors, and barriers.
• Collaborate intensively with multiple functional teams, including medical affairs, commercial, sales, market development, and advocacy, to align the brand narrative with emerging evidence and ensure cohesive implementation of strategies.
• Play a crucial role in the preparation and execution of launch activities for the product‚Äôs expansion with a new indication.
• Oversee allocated budgets for programs, ensuring cost-effective strategies that deliver maximum impact.
• This role will report to the Global Head of Marketing.

Qualifications

• Required: Bachelor‚Äôs Degree, preferably in business, marketing, or the sciences.
• Required: 10+ years pharmaceutical commercial experience.
• Required: Proven track record in developing and executing brand strategies founded on insights and value propositions.
• Required: Robust understanding of commercial strategy, including pricing, reimbursement, and market research techniques.
• Required: Demonstrated experience in financial competence and budget management with a clear understanding of P&L and business drivers.
• Required: Experience in the respiratory and/or immunology therapeutic area.
• Required: Experience engaging with external customers, such as key opinion leaders and payers.
• Required: Broad commercial experience including pre-launch and launch.
• Preferred: Strong critical thinking and problem-solving skills.
• Preferred: Proven leadership and influencing skills to drive strategy adoption.
• Preferred: Ability to work effectively with agency partners to transform strategic plans into action.
• Preferred: Experience in innovative thinking to bring bold ideas to life.
• Preferred: Capability to work in ambiguity, simplifying complexity while managing multiple priorities.

Skills

• Strategic brand development
• Promotional strategy and campaign execution
• Market research and patient insights
• Budget management and P&L awareness
• Stakeholder engagement with senior leaders, payers, and KOLs
• Cross-functional collaboration with medical affairs, commercial, sales, and advocacy
• Launch planning and execution