Gastroenterology Regional Marketing Manager - West Region

Role Summary

The Immunology Regional Marketing Manager (RMM) will work closely with multiple AbbVie cross-functional teams to ensure collaboration, alignment, and successful development of area marketing strategy and execution. This field-based marketing role will be responsible for the development and optimization of national and regional marketing initiatives, ensuring alignment with Annual Strategic Brand Plans. The RMM will act as the face of the AbbVie Marketing team with External Experts, developing, implementing, and maintaining interactions for the purpose of insight generation within assigned geographies. Additionally, the RMM works within a team-based environment to optimize brand performance across AbbVie Immunology. Geographies include Los Angeles, San Diego, San Francisco, Seattle, Portland, Salt Lake City, and Las Vegas.

Responsibilities

• Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion (meets deadlines). Ensures that regulatory guidelines and AbbVie processes are followed.
• Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.
• Continually applies knowledge and evaluates the effectiveness of key marketing tactics, making strategic recommendations to leadership on opportunities for brand optimization.
• Ability to provide in-depth insights based on the brand's key business questions to provide input on marketing strategy, resource optimization and tactic development that drives brand performance.
• Lead partnerships with field leadership in assigned geography to optimize pull-through of marketing strategies.
• Responsible for understanding a geographical area's market drivers, competitive landscape, provider dynamics and competitive intelligence across the assigned geography.
• Coordinate the direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT.
• Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geography.
• Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year to drive key marketing engagement.
• Demonstrate in-depth understanding of external and internal drivers across multiple external stakeholder groups and appropriately connect AbbVie’s Integrated Brand Teams on opportunities for collaboration based on aligned objectives, in compliance with industry standards.

Qualifications

• Bachelor’s Degree
• Previous experience in sales, sales management, or marketing with at least 2 years of experience in Immunology (preferred)
• Previous Gastroenterology experience preferred
• Valid driver’s license: Ability to pass a pre-employment drug screening test and meet safe driving requirements.
• Driving a personal auto or company car or truck, or a powered piece of material handling equipment

Additional Requirements

• Travel up to 75% of the time including evenings and weekends
• Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)