Gastroenterology Regional Marketing Manager - West Region

Role Summary

The Immunology Regional Marketing Manager (RMM) will work with AbbVie cross-functional teams to develop and optimize area marketing strategy and execution, aligned with Annual Strategic Brand Plans. This field-based role oversees national and regional marketing initiatives and serves as the face of the AbbVie Marketing team with External Experts to generate insights in assigned geographies. The role collaborates with internal teams to optimize brand performance across immunology products. It covers the West region, including Los Angeles, San Diego, San Francisco, Seattle, Portland, Salt Lake City, and Las Vegas.

Responsibilities

• Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion (meets deadlines). Ensures that regulatory guidelines and AbbVie processes are followed
• Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming
• Continually applies knowledge and evaluates the effectiveness of key marketing tactics, making strategic recommendations to leadership on opportunities for brand optimization
• Ability to provide in-depth insights based on the brand's key business questions to provide input on marketing strategy, resource optimization and tactic development that drives brand performance
• Lead partnerships with field leadership in assigned geography to optimize pull-through of marketing strategies
• Responsible for understanding a geographical area’s market drivers, competitive landscape, provider dynamics and competitive intelligence across the assigned geography
• Coordinate the direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT

• Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geography
• Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year to drive key marketing engagement
• Demonstrate in-depth understanding of external and internal drivers across multiple external stakeholder groups and appropriately connecting AbbVie’s Integrated Brand Teams on opportunities for collaboration based on aligned objectives, in compliance with industry standards

Qualifications

• Required: Bachelor’s Degree
• Preferred: Previous experience in sales, sales management, or marketing with at least 2 years of experience in Immunology
• Preferred: Previous Gastroenterology experience
• Required: Travel up to 75% of the time including evenings and weekends
• Required: Valid driver’s license; ability to pass a pre-employment drug screening test and meet safe driving requirements
• Required: Driving a personal auto or company car or truck, or a powered piece of material handling equipment

Skills

• Mastery of verbal and non-verbal communication and presentation skills, live and virtual, to effectively engage internal leadership and external stakeholders
• Experience working in a collaborative working environment with integrated, cross-functional teams by understanding priorities, key responsibilities and influencing without direct authority to drive results
• Ability to navigate a field- and headquarters-based matrix organization, to impact and/or drive decision making across functions to drive strategy and brand performance
• Ability to work in a fast-paced environment
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products

Additional Requirements

• Significant Work Activities - Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)