Role Summary
The Gastroenterology Health & Science Sales Specialist is responsible for launching new products, deciding upon best strategies to manage business relationships, understanding formulary access, and engaging in product promotion within assigned accounts. The role involves sales efforts and relationship development with assigned customers and accounts, including Therapeutic Area Specialists and Key Opinion Leaders (KOLs). The candidate should combine customer, market and business acumen with strong product and disease state knowledge, and demonstrate sales, promotional and strategic business development skills with expertise in both virtual and in-person engagements.
Responsibilities
- Ability to effectively identify and implement the most efficient virtual/in-person engagement strategies, by customer, to maximize overall effectiveness and impact. Develops and implements effective business and territory call plans and adapts based on self-identified opportunities and insights.
- Effectively builds rapport and relationships with customers across virtual and F2F environments; maintains a methodical approach toward call objectives; utilizes current digital tools effectively and adapts quickly to new tools; leverages analytics to aid insights and next best action plans.
- Compliantly delivers relevant, targeted messaging utilizing approved materials to drive product demand and leverages account priorities to drive a positive business outcome; provides insights for development of new and innovative approved product messaging and resources.
- Educates providers on unbranded and branded product value proposition using disease state information and approved clinically oriented materials, as applicable.
- Works effectively with HCPs and directs office staff to plan for customer engagements in multiple formats (virtual and in-person).
- Strategically deploys approved Pfizer resources to support provider and patient needs; integrates guidance from management and cross-functional teams into pre-call planning; plans day-to-day work based on schedules; collaborates with CF colleagues and Pfizer Connect team members.
- Supports patient access by providing information to HCPs on Reimbursement, PAP, hub programs, and Co-Pay Resources.
- Presents terms of sale or contract terms where appropriate and answers on-label questions; introduces customers to the Pfizer on-demand portal with targeted content.
- Collaborates with cross-functional colleagues to address customer inquiries; uses triaging protocols and digital apps to connect with SMEs as needed.
- Uses calendaring tools and leadership goals to address customer priorities; brings customer survey insights to leadership to improve models.
Qualifications
- Required: Bachelor’s Degree OR an associate’s degree with 6+ years of experience; OR high school diploma with 8+ years of relevant experience.
- Required: Minimum of 3 years of previous pharmaceutical/biotech or medical marketing/promotional/sales experience, with demonstrated leadership across peer groups and experience in a specialized market with third-party reimbursement and service centers.
- Required: History of marketing, promotional or sales success, strong territory management, outstanding communications, teamwork, leadership ability and accountability.
- Required: Must live within 50 miles of the territory.
- Required: Valid US driver’s license and driving record in compliance with company standards; any DUI/DWI or other impaired driving citation within the past 7 years will disqualify.
- Preferred: 3–5 years specialty marketing/promotional/sales experience.
- Preferred: Strong knowledge of disease states, therapeutic areas, and products; deep knowledge of applicable customers and markets; strategic account marketing and management skills; strong business acumen, problem solving, data analysis and project management.
- Preferred: Ability to engage, influence and support customers throughout the marketing, promotional and sales process; excellent communication and leadership skills; ability to adapt to rapid changes; experience working in a matrix environment; experience with thought leaders or high-influence customers in large practices, hospitals, or managed care could be a plus.
- Preferred: Strong organizational and analytical skills and ability to analyze sales data and adapt to new technology.
Education
- Bachelor’s Degree OR an associate’s degree with 6+ years of experience; OR high school diploma with 8+ years of relevant experience.
Additional Requirements
- Non-standard Work Schedule, Travel or Environment: Ability to travel to all accounts/office locations within territory; overnight stays may be required depending on territory size and business needs.