Role Summary
The Gastroenterology Health & Science Sales Specialist is responsible for launching new products, deciding upon best strategies to manage business relationships, understanding formulary access, and engaging in product promotion within assigned accounts. The role includes sales efforts and relationship development with assigned customers and accounts, including Therapeutic Area Specialists and Key Opinion Leaders (KOLs). The role requires strong product and disease state knowledge, customer engagement expertise in virtual and in-person settings, and collaboration with cross-functional internal teams to address customer needs and deliver on Pfizer objectives.
Responsibilities
- Identify and implement efficient virtual/in-person engagement strategies by customer; develop and adapt business and territory call plans based on opportunities and insights.
- Build rapport with customers across virtual and face-to-face environments; manage call objectives with clear next steps and documentation; utilize digital tools and adapt to new platforms; leverage analytics for insights and next best action plans.
- Deliver targeted messaging using approved materials to drive product demand; provide insights for development of new approved messaging and resources.
- Educate providers on unbranded and branded product value propositions using disease-state information where applicable.
- Coordinate with HCPs and office staff to plan customer engagements in multiple formats (virtual and in-person).
- Strategically deploy Pfizer resources (samples, vouchers, co-pay resources, patient education) across multiple virtual platforms; integrate guidance from management and cross-functional teams into pre-call planning; plan day-to-day work and collaborate with CF colleagues and Pfizer Connect team members.
- Support patient access by informing HCPs about reimbursement, PAP, hub programs, and co-pay resources.
- Present terms of sale or existing contract terms when appropriate; answer on-label questions; introduce customers to Pfizer on-demand content portals with targeted content.
- Collaborate with cross-functional colleagues (Field Medical, Reimbursement, Key Account Management) to address inquiries; use triaging protocols and digital apps to connect with SMEs.
- Use calendaring tools and leadership goals to address customer priorities; bring insights from customer surveys to leadership to improve models.
Qualifications
- Required: Bachelor’s Degree or an associate’s degree with 6+ years of experience; or high school diploma (or equivalent) with 8+ years of relevant experience.
- Required: Minimum of 3 years of previous Pharmaceutical/biotech or medical marketing/promotional/sales experience, with demonstrated leadership across peer groups and experience in a specialized market with third-party reimbursement and service center utilization.
- Required: History of marketing, promotional or sales success; strong territory management skills; outstanding communications skills; demonstrated teamwork, leadership ability and accountability.
- Required: Must live within 50 miles of the territory.
- Required: Valid US driver’s license and driving record compliant with company standards.
- Preferred: 3–5 years of specialty marketing/promotional/sales experience.
Skills
- Strong knowledge of disease states, therapeutic areas, and products.
- Excellent communication, interpersonal and relationship-building skills.
- Ability to engage and influence across healthcare professionals and organizations.
- Proficiency with digital and virtual engagement tools (e.g., Veeva Engage, Zoom, Microsoft Office) and adaptability to new platforms.
- Strategic account marketing, promotional, sales, and management capabilities; data analytics and project management skills; strong planning and prioritization.
- Ability to learn quickly and adapt in a rapidly changing environment; capability to work in a matrix organization and leverage multiple resources.
Education
- Bachelor’s Degree; or an associate’s degree with 6+ years of relevant experience; or high school diploma with 8+ years of relevant experience.
Additional Requirements
- Non-standard work schedule, travel or environment requirements: Ability to travel to all accounts/office locations within territory; overnight stays may be required based on territory size and business needs.