The Executive Director leads the development, implementation, and enhancement of omnichannel measurement frameworks integrated with GenAI-powered analytics. They design analytics strategies that unify data across healthcare professionals, patients, and stakeholders, providing actionable customer engagement insights.
The role involves guiding predictive models, attribution methodologies, and real-time analytics solutions to optimize marketing effectiveness and supporting commercial objectives.
Additionally, the Executive Director identifies and develops innovative AI and GenAI use cases, fostering data-driven decision-making.