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Executive Director, Worldwide Omnichannel Excellence Insights and Measurement

Bristol Myers Squibb
Full-time
On-site
hybrid
Marketing
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Executive Director, Worldwide Omnichannel Excellence Insights and Measurement

Company Name

Bristol Myers Squibb

Job Overview

The Executive Director will lead omnichannel measurement frameworks, integrated with GenAI-powered analytics. They will design analytics strategies that unify data across healthcare professionals, patients, and stakeholders globally. The director will guide predictive models, attribution methodologies, and real-time analytics solutions to optimize marketing effectiveness and support commercial objectives. They will also identify and develop innovative AI and GenAI use cases, contributing to sustained competitive advantage.

Requirements

  • 15 years of experience in the pharmaceutical or healthcare-related industry
  • MBA or post-graduate degree