Executive Director, Strategic Planning & Enablement

Role Summary

Executive Director, Commercial Strategy & Enablement. Responsible for defining and executing the strategy that powers Acadia’s commercial success, overseeing Strategic Forecasting, Omnichannel Enablement, and Field Force Effectiveness to ensure alignment between corporate strategy and field execution.

Responsibilities

• Define, articulate, and champion the multi-year strategic vision and roadmap for commercial planning and enablement, directly linking team activities to corporate goals and revenue objectives.
• Serve as a key strategic partner to Commercial, Brand, Finance, and IT leadership, providing objective insights and recommendations to inform go-to-market strategy, resource allocation, and investment decisions.
• Lead the integration of the three verticals to ensure seamless strategy-to-execution enablement for the field and marketing teams.
• Oversee the development, maintenance, and presentation of robust, data-driven short- and long-term product and portfolio forecasts, including scenario planning and risk/opportunity assessments.
• Drive continuous improvement in forecasting methodology, tools, and processes, incorporating primary market research, secondary data (claims, sales), and competitive intelligence.
• Partner with Finance and Brand teams to ensure forecast alignment with budgeting, Long-Range Planning (LRP), and P&L commitments.
• Direct the strategy and operational execution of an integrated omnichannel customer engagement model (e.g., Veeva, Salesforce, digital platforms).
• Ensure the commercial technology stack effectively enables seamless and personalized customer experiences across all channels (field, email, web, paid media).
• Lead the development and utilization of "Next Best Action" (NBA) logic, segmentation, and dynamic targeting to optimize content delivery and improve field/customer engagement efficiency.
• Provide strategic oversight for Field Force Effectiveness (FFE) initiatives, including sales force sizing, alignment, territory planning, and call plan strategies.
• Lead the design, governance, and management of the Field Incentive Compensation (IC) strategy, ensuring plans are compliant, motivating, and directly aligned with brand strategy and forecast goals.
• Oversee the field performance reporting, dashboards, and analytical insights needed to drive accountability and continuous improvement across the sales organization.
• Lead, coach, and develop a high-performing team of leaders and individual contributors across the three specialized verticals (Forecasting, Omnichannel, FFE/IC).
• Foster a culture of data-driven decision-making, strategic thinking, collaboration, innovation, and operational excellence, ensuring a patient-centric and compliance-first mindset.

Qualifications

• Must possess: Bachelor’s degree in Business, Finance, Life Sciences, or related field. MBA or advanced degree strongly preferred.
• Minimum of 15 years of progressive experience in the pharmaceutical or biotech industry, with at least 5 years in a leadership/executive role overseeing strategic planning, commercial operations, or analytics functions.
• Deep expertise in Strategic Sales Forecasting.
• Extensive experience with Field Force Effectiveness and Incentive Compensation design, governance, and execution in a US pharmaceutical setting.
• Proven track record of driving and enabling Omnichannel/Digital engagement strategies and technology platforms (e.g., Veeva, Salesforce CRM).
• Demonstrated ability to lead large, complex projects, manage multi-million dollar budgets, and drive organizational change/transformation.
• Exceptional executive presence and communication skills (written and verbal) with the ability to influence senior-level internal and external stakeholders.
• Strong analytical and problem-solving capabilities, translating complex data into clear, actionable business strategies.
• Commitment to high ethical standards and full compliance with all laws, regulations, and policies governing pharmaceutical activities.

Education

• Bachelor’s degree in business, STEM, or related field. MBA preferred.

Skills

• Strategic forecasting
• Omnichannel transformation
• Field Force Effectiveness and Incentive Compensation design
• Veeva, Salesforce CRM and digital engagement platforms
• Data-driven decision making
• Project and budget management
• Executive communication and stakeholder management

Additional Requirements

• Travel up to required by business needs; ability to work after hours as needed.
• Physical demands are not specified as part of essential job functions beyond normal office activities.