Executive Director, RLT Marketing Strategy

Role Summary

Executive Director, RLT Marketing Strategy will set the strategy and guide execution for key elements of RLT marketing, including managing LUTATHERA and preparing for the launch of Ac-PSMA-617. The role leads RLT portfolio-level marketing and defines the marketing strategy for in-scope efforts, delivering analyses to inform customer experience planning within the Integrated Marketing Organization. The position reports to the VP, RLT Marketing Strategy and collaborates with RLT HCP Marketers, P2P Marketers, NPP Marketers, and cross-functional partners. Location: East Hanover (onsite only); travel required up to 20% (domestic and international).

Responsibilities

• Develop a cohesive and integrated marketing strategy and execution plan, including campaigns, grounded in customer insight, aligned with overall RLT strategy
• Partner with CXPO team to create customer-centric experiences rooted in behavioral change
• Ability to translate in-market data signals to actions that lead to behavior change
• Drive best in class digital marketing strategies that align to brand goals and maximize business results and ensure digital plans are appropriately implemented and optimized
• Identify opportunities to flex resources within the team to meet evolving business needs
• Foster a high performing team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives

Qualifications

• Minimum of 10 years of experience in commercial Marketing with multi-functional experience in Pharma or Healthcare preferred, including demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
• Experience in driving high performing brands in highly competitive categories within the US; recent launch experience for oncology / prostate cancer / specialty treatments preferred
• Demonstrated ability to build strong business collaborative relationships with various stakeholders and work effectively on a team
• Transformational Leader with strategic experiences to transform the business into next generation engagement
• Track record of fostering high performing teams
• Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
• Ability to develop and deliver resources / programs / tactics on time, on scope, on budget, with strong financial acumen
• Detail-oriented with the ability to manage multiple tasks, priorities, and deadlines

Education

• Bachelor's degree required; Master of Science and/or MBA preferred

Additional Requirements

• Travel: Up to 20% travel (domestic and international)