The Executive Director, Portfolio Strategy Marketing will lead the strategic execution of portfolio marketing initiatives and product lifecycle management within our Portfolio Strategy & Market Access Marketing team. This role is responsible for developing and implementing comprehensive strategies that drive the growth and success of Pacira’s portfolio. The ideal candidate will have a strong background in the analysis of market trends and the competitive landscape to identify opportunities for generating value to patients and meeting their needs.
Essential Duties & Responsibilities
The following statements are intended to describe the general nature and level of work being performed by an individual assigned to this job. Other duties may be assigned.
- Contribute to leading portfolio planning processes and executing strategic marketing plans for the product portfolio, aligning with overall business objectives and market opportunities.
- Identify and prioritize portfolio growth opportunities, leveraging market research, competitive analysis, and industry trends.
- Collaborate with cross-functional teams, including Sales, R&D, Medical Affairs, and Market Access, to ensure alignment and integration of portfolio planning and processes.
- Provide portfolio lifecycle management leadership related to opportunity prioritization, line extension development, and new launches.
- Lead the execution of portfolio positioning, branding, and messaging strategies.
- Monitor and analyze portfolio performance, adjusting strategies as needed to optimize market share and profitability.
- Partner with development teams to ensure product development programs align with commercial strategic objectives.
- Build and maintain strong relationships with key stakeholders, including internal teams, healthcare professionals, and external partners.
- Track and report on budget performance, providing insights and recommendations for optimization.
Education And Experience
- Bachelor’s degree in marketing, or a related field; MBA or advanced degree preferred.
- Minimum of 15 years of experience in pharmaceutical marketing and/or pharmaceutical insights and analytics, with a focus on portfolio strategy.
- Minimum 4 years’ experience in sales or closely related customer facing role preferred.
- Prior experience in orthopedic marketing preferred.
- Prior experience in anesthesia or closely related specialty preferred.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Knowledge, Skills, And Abilities
- Proven track record of developing and executing successful marketing strategies for a diverse product portfolio.
- Demonstrated strong customer insights and analytical skills.
- Strong project and process management skills including the ability to manage multiple projects, set priorities and meet deadlines.
- Demonstrate ability to work effectively in complex, rapidly changing environment.
- Excellent oral and written English communications skills.
- Solid financial and business acumen; analytical mindset; demonstrated strong analytical skills.
- Ability to travel up to 50%.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee is regularly required to travel by automobile as well as by airplane and other forms of public transportation. The employee will be required to move quickly and safely in large convention/conference environments.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
The work setting is consistent of a typical pharmaceutical office environment with offices and cubicles.
Benefits
- Medical, Prescription, Dental, Vision Coverage
- Flexible Spending Account & Health Savings Account with Company match
- Employee Assistance Program
- Mental Health Resources
- Disability Coverage
- Life insurance
- Critical Illness and Accident Insurance
- Legal and Identity Theft Protection
- Pet Insurance
- Fertility and Maternity Assistance
- 401(k) with company match
- Flexible Time Off (FTO) and 11 paid holidays
- Paid Parental Leave
The base pay range for this role in California is $236,000 per year to $324,500 per year. The range is what we reasonably expect to pay for this role. The range considers a wide range of factors that are considered in making compensation decisions, including but not limited to: geographic markets, business or organizational needs, skill sets, experience, training, licensure, and certifications.