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Executive Director, Peer to Peer Marketing

EyePoint
September 10, 2026
Full-time
Remote friendly (Watertown, MA)
Worldwide
Marketing
Role: Lead national peer-to-peer marketing strategy for DURAVYU, focusing on KOL engagement, speaker bureau management, and scalable P2P programs to support the launch of a novel TKI therapy for wet AMD. Responsibilities: develop and execute compliant P2P programs integrating with HCP marketing, manage KOL speaker network, design programs across live, virtual, and digital formats, and align activities with brand and sales objectives. Collaborate closely with Field Marketing, Medical Affairs, and Legal teams. Qualifications: Bachelor's degree required, advanced degree preferred; 12+ years in pharma/biotech HCP engagement, speaker program management, or P2P marketing, with proven success in KOL development and program measurement. High-Value: ophthalmology, retinal disease, wet AMD, TKI therapeutic modality, launch phase, emphasis on compliance, digital engagement, and cross-functional collaboration. WorkSetup: not specified; travel expectations are not detailed.