Executive Director, Omnichannel Excellence and Personalization Lead

Role: Executive Director, Omnichannel and Personalization US Lead at Bristol Myers Squibb, responsible for developing and executing the strategic vision for omnichannel engagement across Oncology, Cardiovascular, and Neurology Therapeutic Areas. Key objectives include defining the multiyear omnichannel roadmap, scaling AI-driven personalization capabilities, and optimizing customer engagement through innovative technology platforms. Responsibilities encompass overseeing platform integration, establishing KPIs, managing stakeholder relationships, leading change management initiatives, and governing vendor relationships and budgets. The role includes direct management of three Directors and cross-functional collaboration with marketing, analytics, and IT teams. Qualifications: minimum 10 years of experience in personalized or omnichannel marketing, with proven product ownership and leadership in enterprise-scale personalization platforms such as Adobe, Salesforce, or Google. Active proficiency in AI tools like ChatGPT, and experience designing operating models in regulated environments, ideally within pharma or healthcare. Preferred: deep understanding of HCP and patient engagement, familiarity with therapeutic launch cycles, and experience with multi-vendor ecosystems. Work setup: likely hybrid or onsite, with an emphasis on strategic leadership in a high-visibility role shaping BMS’s customer engagement capabilities.