Executive Director, Marketing Strategist

Role Summary

Executive Director, Marketing Strategist. Hybrid role. Responsible for shaping and applying a consistent marketing approach to aligned brand(s), reporting to the Head of Marketing Strategy (or VP level). Serves as the single point of contact for Integrated Marketing with Cardiovascular product GMs, translating product strategy into customer-centric concepts and establishing brand positioning, marketing strategy, and go-to-market approach. Builds relationships across teams to orchestrate customer-centric campaigns, tactics, and experiences. Requires strategic decision-making often with executive leadership guidance, including in ambiguity.

Responsibilities

• Primary contact with the cardiovascular product GM to drive alignment between product and Marketing functions across Integrated Marketing and Customer Experience Operations.
• Identify and embed brand-specific end-to-end HCP and patient domain expertise to inform go-to-market approaches that drive behavior change and market performance.
• Directly manage and oversee Patient & HCP marketers to develop lead assets for HCP and patient campaigns (e.g., CVA, TV ad).
• Share and incorporate best practices to inform integrated marketing strategy, solving complex problems often in ambiguity.
• Oversee development of marketing strategy, priorities, and activities for segments or channels; drive brand performance and customer engagement across stakeholders integral to brand success.
• Oversee field strategy alignment and coordination with Customer Engagement.
• Influence and contribute to a high-performing team culture interfacing between pillars and key functions.
• Define and deliver an integrated patient & HCP strategy for the brand, including resourcing and budget.
• Oversee agency (AoR) selection for marketing and partner with Operations to maximize agency relationships.
• Collaborate with Product and Global teams on integrated plans and lead assets.
• Manage assigned team members and foster team development.

Qualifications

• Undergraduate degree required; MBA or related advanced certification preferred.
• Minimum of 10 years of directly related business experience in commercial Marketing in a regulated industry.
• Minimum of 5 years’ experience in cross-functional areas such as Marketing, Sales, Market Access, and/or Patient services.
• Experience driving high-performing brands in competitive US markets; recent launch experience for blockbuster specialty treatments preferred.
• Demonstrated experience using data, insights, analytics, and behaviors to optimize marketing performance.
• Understanding of complex brands within a specialty distribution; ability to navigate regulatory, compliance, and legal environments for launching new programs.
• Strong cross-functional leadership and collaboration with Product, Communications, Legal, Regulatory, Compliance, and Global teams.
• Track record of attracting and developing talent and building high-performing teams.

Desirable Qualifications

• Therapeutic experience highly preferred.
• Experience in Pharmaceutical, Healthcare, or Consumer Packaged Goods.
• Experience across the product lifecycle (launch, mature, LOE) preferred.

Skills

• Strategic marketing leadership
• Brand strategy and go-to-market planning
• Cross-functional collaboration
• Data-driven decision making
• Agency management
• People leadership and development

Education

• Undergraduate degree required; MBA or related advanced certification preferred

Additional Requirements

• Travel: Up to 25% travel required