Executive Director, Marketing & Campaign Effectiveness
Merck
September 16, 2026
Full-time
Remote friendly (North Wales, PA)
Worldwide
Marketing
Role: Executive Director, Marketing & Campaign Effectiveness, leads strategy, governance, and performance of Marketing Operations, focusing on end-to-end campaign development and customer engagement in a regulated biopharma environment. Responsibilities: oversee the Campaign Development organization, establish operating models, standardize workflows, drive transformation to AI-enabled practices, optimize end-to-end campaign flow, and manage cross-functional stakeholder coordination. Accountable for performance metrics including campaign throughput, quality, speed, and transformation impact. Qualifications: Bachelor's degree with 12+ years in marketing operations, commercial transformation, or related fields within regulated settings; senior leadership experience managing multi-function teams and campaign development chapters; deep understanding of marketing content, promotional review, omnichannel orchestration, and operating model design. High-Value: extensive experience in campaign development, content operations, and marketing transformation in biopharma; proven ability to lead large, matrixed teams; expertise in regulated environments including compliance, privacy, and promotional standards. Collaboration involves senior leadership, global/regional teams, legal, medical, regulatory, and digital partners. Work setup: hybrid or onsite with 10% travel, based in the US.