Executive Director, Integrated Experience Planning

Role: Executive Director, Integrated Experience Planning, responsible for shaping patient and healthcare professional experience strategies for assigned brands. Objectives include translating business, brand, and behavioral goals into integrated, personalized experience and content plans that influence customer behaviors and drive measurable outcomes. Responsibilities encompass developing experience strategies, identifying barriers and opportunities, leading cross-functional experience planning, and utilizing insights and behavioral science to optimize digital and physical touchpoints. The role involves managing and coaching teams, guiding research and experimentation, and applying AI and customer insights to refine strategies. Qualifications include 15+ years in marketing strategy, customer experience, or integrated planning, with expertise in experience design, behavioral strategy, data-driven decision-making, and digital tools. A bachelor's degree is required; MBA and advanced degrees in science or related fields are preferred. Experience in the pharmaceutical, life sciences, or regulated industries is desirable. The position may be remote within the U.S., with up to 10% travel. High-value specifics involve working within complex regulated environments, focusing on healthcare brands, and utilizing advanced data and behavioral science to inform experience design.