Executive Director, Integrated Experience Planning

Role: Executive Director of Integrated Experience Planning, responsible for developing and executing patient and healthcare professional experience strategies for assigned brands in the biopharma sector. Objectives: translate business, brand, and behavioral goals into cohesive, data-driven experience plans that enhance customer engagement and drive business outcomes. Responsibilities: lead cross-functional teams to design, activate, measure, and optimize integrated experiences across digital and physical channels; leverage insights, behavioral science, and analytics to identify experience gaps and opportunities; collaborate with marketing, data, content, and operations teams; and develop talent within the experience planning function. Qualifications: Bachelor's degree; 15+ years in marketing strategy, customer experience, or related fields; expert in experience design, behavioral strategy, channel orchestration, and measurement; proven success in leading multidisciplinary teams and managing complex stakeholder relationships. Preferred: experience in pharmaceutical or life sciences industries; advanced degrees such as an MSc or MBA. High-Value: focus on healthcare provider and patient experience; regulated industry experience; emphasis on digital and AI tools; role involves strategic planning, cross-functional collaboration, and a hybrid or remote work setup with up to 10% travel.