Executive Director, Integrated Experience Planning

Role: Executive Director, Integrated Experience Planning, responsible for shaping and executing the patient and healthcare professional experience strategy to drive customer engagement and business outcomes for assigned brands. Responsibilities include translating business objectives, brand strategies, and behavioral insights into integrated HCP and patient experiences across digital and physical channels; leading experience planning, activation, measurement, and optimization; and collaborating with cross-functional teams and external agencies. The role emphasizes designing human-centered, behavioral science-informed experiences that address barriers and promote desired behaviors, utilizing insights, analytics, and experimentation for continuous improvement. Qualifications: Bachelor's degree with 15+ years in marketing strategy, customer experience, or related fields, demonstrating expertise in experience design, behavioral strategy, and channel orchestration. Proven leadership in multidisciplinary teams, organizational change, and experience translating complex strategies into measurable plans. Desirable: pharmaceutical or life sciences industry experience, advanced degrees such as MSc or MBA. High-Value: Focus on complex regulated environments, possibly within life sciences, emphasizing integrated planning, behavioral science, digital and AI fluency, and cross-functional stakeholder management. Location is remote within the U.S., with up to 10% travel expected.