Executive Director, HCP Marketing

Role: Executive Director, HCP Marketing at EyePoint, responsible for leading brand campaigns and promotional strategies for DURAVYU, targeting retina specialists in the market for wet AMD. Core responsibilities include developing multichannel HCP engagement plans, creating disease-state education initiatives on TKI class differentiation, and supporting field teams with competitive messaging and response tools. The role emphasizes translating scientific and clinical data into compelling marketing materials and optimizing digital and non-personal promotion. Qualifications: Bachelor's degree required, with 12+ years of pharmaceutical or biotech HCP marketing experience, including success in multichannel campaigns, digital engagement, and cross-functional collaboration. Preferred experience includes ophthalmology or retinal disease markets, launching novel therapies, and biotech startups. High-Value Details: Focus on ophthalmology, retinal disease, wet AMD, and TKI class differentiation; pre-launch and post-launch activities; market access and competitive positioning; working closely with Medical Affairs, Sales, and Market Access teams. Work setup involves collaboration with multiple teams in a strategic marketing capacity, with no specific location or travel details provided.