Executive Director, Digital Strategy and Execution

Role Summary

The Executive Director, Digital Marketing Strategy owns the successful implementation, adoption, and scaling of digital channels and technology for marketing and sales functions, and beyond. This role leads the development of the brand’s digital and non-personal marketing strategy and ensures execution of strategically aligned tactics across all audiences (HCP, APP, Patient, and others). The role drives digital innovation, piloting and expanding channels, and assessing upcoming technologies and opportunities to maximize integrated data and technology across the organization.

Responsibilities

• Recruit, hire, and train a team to serve as a center of excellence for executing Digital programs across all customers in Commercial
• Develop NPP strategy for all channels (web, media, CRM, analytics) and audiences (HCP, APP, Patient, other)
• Lead and execute NPP & Omnichannel readiness for indication extensions, from planning to implementation across customer types and channels
• Lead the tactical planning process for digital and non-personal marketing, in collaboration with marketing promotional teams
• Anticipate macro changes to the digital and non-personal marketing environment and lead the creation of commercial plans to address these shifts
• Upskill other Commercial functions and drive understanding and adoption of Digital tools in the field
• Establish partnerships, outline roles and responsibilities, and ensure development of SOPs across Exelixis in support of digital execution
• Represent Marketing for digital and non-personal strategy across functions
• Lead strategic collaborations with all Commercial Functions, Field, Medical, Regulatory, Legal, Finance and IT
• Oversee the design and build of a Marketing Data warehouse and monthly dashboard for KPI reporting and standardized data outputs for ROI measurement
• Develop and manage a significant annual digital marketing budget, including all branded media spend, ensuring channel optimization and ROI
• Oversee digital and media agencies, assess needs, identify gaps, and work with partners to execute
• Partner with Compliance, Legal, Regulatory and Finance to establish SOPs and ensure proper policies and procedures

Supervisory Responsibilities

• Hire and develop a team of direct reports, including front-line managers, individual contributors and consultants
• Evaluate the need for additional resources as required by growth and expanded digital footprint

Education

• Master’s degree in related discipline and 16 years of related experience; or
• BS/BA degree in related discipline and 18 years of related experience; or
• Equivalent combination of education and experience.

Experience

• Previous experience in Digital and multi-channel marketing required
• Leadership experience is required
• Oncology experience is required

Knowledge, Skills And Abilities

• Demonstrated strategic thinking, initiative and creativity
• Talent for blending innovation with pragmatic execution
• Cross-functional collaboration
• Effective prioritization and delegation of activities
• Networking abilities internally and externally
• Ability to draw insight from organizational data to optimize programs and activities
• Proven track record for meeting or exceeding financial and qualitative targets
• Strong presentation, verbal and written communication skills
• Understanding of FDA regulations of pharmaceutical promotions and experience with adult learning programs
• Ability to analyze diverse problems and factors to determine solutions
• Judgment in selecting methods and evaluation criteria for results
• Networks with key contacts outside own area of expertise

Additional Requirements

• Travel up to 25% may be required