Executive Director, Diagnostics Customer Marketing

Role: Executive Director of Diagnostics Customer Marketing responsible for developing and executing segment-specific marketing strategies to drive growth and brand differentiation across primary care, specialty providers, oncology, women’s health, and patient audiences. Responsibilities include leading the creation of customer personas with AI insights, managing messaging architecture, content development, and omnichannel campaigns aligned with enterprise goals. The role requires translating market intelligence into targeted go-to-market plans, leveraging AI and digital tools for personalized engagement, and overseeing performance measurement to optimize marketing ROI. The leader will collaborate closely with commercial, medical, and enterprise teams to ensure strategic alignment and impactful execution. Team leadership involves mentoring high-performing customer marketing teams and fostering cross-functional partnerships. Qualifications include a bachelor’s degree, 15+ years of healthcare marketing experience with substantial leadership in customer segmentation, behavioral targeting, and omnichannel growth, alongside 8+ years managing teams. Preferred qualifications include an advanced degree (MBA, MSc, MPH). High-value specifics: diagnostics industry, healthcare audiences, AI-driven segmentation, digital omnichannel campaigns, hybrid work setup in North Carolina, and up to 15% travel.