Executive Director, Diagnostics Customer Marketing

Role: Executive Director of Diagnostics Customer Marketing responsible for developing and executing segment-first marketing strategies across Labcorp's diagnostics portfolio. Objectives include driving audience expansion, adoption, brand preference, and commercial growth within primary care, specialty care, oncology, women’s health, and patient segments. Responsibilities encompass leading customer segmentation frameworks enhanced by AI, crafting tailored messaging and content, and overseeing integrated omnichannel campaigns to foster demand and engagement. The leader will leverage AI-driven insights for precise targeting, orchestrate performance measurement, and optimize marketing ROI. They will partner with cross-functional teams—including sales, medical, brand, and market access—to ensure strategic alignment and impactful execution. Requirements: Bachelor’s degree with 15+ years in healthcare marketing, including 8+ years in leadership roles managing diverse marketing teams in a complex matrix environment. Preferred qualifications include an advanced degree (MBA, MSPH). High-value specifics involve expertise in healthcare diagnostics, customer segmentation, behavioral analytics, omnichannel growth, AI-enabled marketing, and experience with digital content, clinical narratives, and performance analytics. The role requires hybrid work at Burlington or Durham, NC, with up to 15% travel. The incumbent must demonstrate strong strategic, leadership, and cross-functional collaboration skills and a deep understanding of healthcare customer dynamics, with a focus on diagnostics, clinical workflows, and market development.