Executive Director, Corporate Narrative Activation & Special Projects

Role Summary

The Executive Director will lead efforts to activate the new company-wide corporate narrative, elevating Novartis’s reputation as a leader in breakthrough innovation. This role will ensure our purpose—Reimagining Medicine to improve and extend people’s lives—and our values of Inspired, Curious, and Unbossed are communicated effectively across all audiences. Aligned with our corporate strategy and brand, this leader will design and implement a connected, multi-channel storytelling and thought-leadership approach to engage priority internal and external stakeholders globally. A key responsibility will be to mobilize the Corporate Affairs organization as ambassadors for the narrative, driving consistent activation across the enterprise. In addition, the Executive Director will oversee high-impact special communications projects that are critical to shaping and protecting the company’s reputation.

Responsibilities

• Use data analytics and stakeholder insights, tracking real-time marketplace changes and dynamics, to develop a corporate narrative activation strategy that elevates our new company-wide strategy, ultimately enhancing our reputation as leader in breakthrough innovation.
• This includes, but is not limited to, identifying target audiences, key message creation, and selecting appropriate communications channels, platforms and measurement that deliver a competitive edge across leading industries.
• As a member of the Corporate Communications leadership team, lead alignment and coordination of Corp reputation and narrative activities across the entire corporate communications team, ensuring all teams have measurable multi-audience and thought leadership activation strategies in place.
• Ensure systematic implementation of CA-function wide measurement framework to track successful implementation of narrative activation strategy.
• Create compelling content for global internal and external Corporate channels, telling stories that educate, engage and inspire key stakeholders.
• Identifying new digital and AI tools that enhance effectiveness of narrative activation.
• As a key activation element of our narrative strategy, partner with the People and Culture communications team to support the global quarterly webcast planning and execution, and collaborating with other Corporate Affairs members on content strategy.
• Aligned with strategic pillars of new narrative, develop and execute a ratings, awards and rankings corporate reputation programme, aligned with CA functional leaders.

Qualifications

• Required: 15+ years diversified experience in strategic communications, brand management or corporate reputation management with a proven track record in a leadership role.
• Required: Demonstrated success in achieving communications and organizational goals and outcomes.
• Preferred: Bachelors Degree in a related field.

Education

• Bachelors Degree in a related field