Executive Director, Consumer Marketing
Acadia Pharmaceuticals
June 25, 2026
Remote friendly (South San Francisco, CA)
United States
Marketing
Position Summary:
- The Executive Director, Consumer Marketing leads enterprise consumer and patient marketing strategy to drive brand growth, deepen patient engagement, and support long-term franchise success.
- Oversees Consumer Marketing and Patient Education to deliver a cohesive, end-to-end patient/caregiver experience from disease awareness through treatment initiation and ongoing engagement.
Primary Responsibilities:
- Own and lead enterprise consumer marketing and patient engagement strategy across brand, franchise, and corporate priorities.
- Lead and develop senior leaders (Sr. Director, Consumer Marketing; Director, Patient Education) and drive organizational performance.
- Represent the voice of the patient and caregiver in senior leadership forums.
- Lead consumer strategy across the full lifecycle, including inline brand optimization and readiness for future indications/pipeline assets.
- Drive integrated planning across Consumer Marketing and Patient Education; ensure aligned messaging and execution across all patient touchpoints.
- Deliver end-to-end patient journey strategy connecting awareness, education, engagement, and adherence.
- Ensure alignment between consumer and HCP strategies; integrate field-based Patient Educators with home office marketing.
- Lead cross-functional collaboration (HCP Marketing, Sales, Market Access, Medical Affairs, Advocacy, Corporate Affairs, Commercial Operations).
- Oversee omnichannel consumer strategy, insights, and performance (digital ecosystem, media, segmentation, journey mapping, market dynamics).
- Own budgets, campaigns, patient engagement programs, agency strategy, and vendor management; ensure compliance with MLR standards.
Education/Experience/Skills:
- Bachelor’s degree required (Marketing, Business, Healthcare, or related); MBA/advanced degree strongly preferred.
- 15+ years progressive pharmaceutical/biotech marketing experience; deep expertise in consumer marketing, digital strategy, and patient engagement.
- Demonstrated leadership of senior leaders and/or second-line management; experience driving cross-functional enterprise initiatives.
- Advanced consumer insights/analytics; strong financial/budget management; exceptional communication and executive presence.
- Ability to operate in a highly matrixed, fast-paced environment; travel up to ~40%.
What we offer (US-based Employees):
- Competitive base salary; discretionary bonus and equity eligibility.
- Medical, dental, vision; employer-paid life/disability/business travel/EAP.
- 401(k) match 1:1 up to 5%; Employee Stock Purchase Plan.
- 15+ vacation days; 13–15 paid holidays; 10 days paid sick time; paid parental leave; tuition assistance.
- The Executive Director, Consumer Marketing leads enterprise consumer and patient marketing strategy to drive brand growth, deepen patient engagement, and support long-term franchise success.
- Oversees Consumer Marketing and Patient Education to deliver a cohesive, end-to-end patient/caregiver experience from disease awareness through treatment initiation and ongoing engagement.
Primary Responsibilities:
- Own and lead enterprise consumer marketing and patient engagement strategy across brand, franchise, and corporate priorities.
- Lead and develop senior leaders (Sr. Director, Consumer Marketing; Director, Patient Education) and drive organizational performance.
- Represent the voice of the patient and caregiver in senior leadership forums.
- Lead consumer strategy across the full lifecycle, including inline brand optimization and readiness for future indications/pipeline assets.
- Drive integrated planning across Consumer Marketing and Patient Education; ensure aligned messaging and execution across all patient touchpoints.
- Deliver end-to-end patient journey strategy connecting awareness, education, engagement, and adherence.
- Ensure alignment between consumer and HCP strategies; integrate field-based Patient Educators with home office marketing.
- Lead cross-functional collaboration (HCP Marketing, Sales, Market Access, Medical Affairs, Advocacy, Corporate Affairs, Commercial Operations).
- Oversee omnichannel consumer strategy, insights, and performance (digital ecosystem, media, segmentation, journey mapping, market dynamics).
- Own budgets, campaigns, patient engagement programs, agency strategy, and vendor management; ensure compliance with MLR standards.
Education/Experience/Skills:
- Bachelor’s degree required (Marketing, Business, Healthcare, or related); MBA/advanced degree strongly preferred.
- 15+ years progressive pharmaceutical/biotech marketing experience; deep expertise in consumer marketing, digital strategy, and patient engagement.
- Demonstrated leadership of senior leaders and/or second-line management; experience driving cross-functional enterprise initiatives.
- Advanced consumer insights/analytics; strong financial/budget management; exceptional communication and executive presence.
- Ability to operate in a highly matrixed, fast-paced environment; travel up to ~40%.
What we offer (US-based Employees):
- Competitive base salary; discretionary bonus and equity eligibility.
- Medical, dental, vision; employer-paid life/disability/business travel/EAP.
- 401(k) match 1:1 up to 5%; Employee Stock Purchase Plan.
- 15+ vacation days; 13–15 paid holidays; 10 days paid sick time; paid parental leave; tuition assistance.