Executive Director, Consumer Marketing
Acadia Pharmaceuticals
June 25, 2026
Remote friendly (Princeton, NJ)
United States
Marketing
Position Summary
The Executive Director, Consumer Marketing leads enterprise consumer and patient marketing strategy to drive brand growth, deepen patient engagement, and support long-term franchise success. Oversees Consumer Marketing and Patient Education to deliver a cohesive, end-to-end patient and caregiver experience.
Primary Responsibilities
- Own and lead enterprise consumer marketing and patient engagement strategy across brand, franchise, and corporate priorities
- Lead and develop senior leaders (Sr. Director, Consumer Marketing; Director, Patient Education)
- Represent the voice of the patient and caregiver in senior leadership forums
- Lead full-lifecycle consumer strategy, including inline brand optimization and readiness for future indications and pipeline assets
- Drive integrated strategic planning across Consumer Marketing and Patient Education; align messaging and execution across patient touchpoints
- Deliver end-to-end patient journey strategy connecting awareness, education, engagement, and adherence
- Ensure alignment between consumer and HCP strategies; integrate field-based Patient Educators with home office marketing
- Lead cross-functional collaboration with HCP Marketing, Sales, Market Access, Medical Affairs, Advocacy, Corporate Affairs, and Commercial Operations
- Oversee omnichannel consumer strategy, insights, and performance (digital, media, segmentation, journey mapping, market dynamics)
- Own budgets, campaigns, patient engagement programs, agency strategy, and vendor management; ensure compliance with MLR standards
Education/Experience/Skills
- Bachelor’s degree required (Marketing/Business/Healthcare or related); MBA/advanced degree strongly preferred
- 15+ years progressive pharmaceutical/biotech marketing experience with deep consumer marketing, digital strategy, and patient engagement expertise
- Experience leading senior leaders and/or second-line leadership; driving cross-functional initiatives
- Strong consumer/digital/omnichannel strategy, leadership development, enterprise strategy influence, and end-to-end patient journey execution
- Advanced consumer insights/analytics and budget management
- Excellent communication, executive presence, decision-making; thrives in matrixed, fast-paced environments
- Travel up to ~40%
Benefits
- Competitive base; discretionary bonus and equity awards eligibility
Compensation
- $271,000—$339,300 USD
Benefits (US-based Employees)
- Medical, dental, vision; life/disability/business travel/EAP; 401(k) with 1:1 match up to 5%; ESPP (2-year lock-in); 15+ vacation days; 13–15 paid holidays; 10 days paid sick time; paid parental leave; tuition assistance
The Executive Director, Consumer Marketing leads enterprise consumer and patient marketing strategy to drive brand growth, deepen patient engagement, and support long-term franchise success. Oversees Consumer Marketing and Patient Education to deliver a cohesive, end-to-end patient and caregiver experience.
Primary Responsibilities
- Own and lead enterprise consumer marketing and patient engagement strategy across brand, franchise, and corporate priorities
- Lead and develop senior leaders (Sr. Director, Consumer Marketing; Director, Patient Education)
- Represent the voice of the patient and caregiver in senior leadership forums
- Lead full-lifecycle consumer strategy, including inline brand optimization and readiness for future indications and pipeline assets
- Drive integrated strategic planning across Consumer Marketing and Patient Education; align messaging and execution across patient touchpoints
- Deliver end-to-end patient journey strategy connecting awareness, education, engagement, and adherence
- Ensure alignment between consumer and HCP strategies; integrate field-based Patient Educators with home office marketing
- Lead cross-functional collaboration with HCP Marketing, Sales, Market Access, Medical Affairs, Advocacy, Corporate Affairs, and Commercial Operations
- Oversee omnichannel consumer strategy, insights, and performance (digital, media, segmentation, journey mapping, market dynamics)
- Own budgets, campaigns, patient engagement programs, agency strategy, and vendor management; ensure compliance with MLR standards
Education/Experience/Skills
- Bachelor’s degree required (Marketing/Business/Healthcare or related); MBA/advanced degree strongly preferred
- 15+ years progressive pharmaceutical/biotech marketing experience with deep consumer marketing, digital strategy, and patient engagement expertise
- Experience leading senior leaders and/or second-line leadership; driving cross-functional initiatives
- Strong consumer/digital/omnichannel strategy, leadership development, enterprise strategy influence, and end-to-end patient journey execution
- Advanced consumer insights/analytics and budget management
- Excellent communication, executive presence, decision-making; thrives in matrixed, fast-paced environments
- Travel up to ~40%
Benefits
- Competitive base; discretionary bonus and equity awards eligibility
Compensation
- $271,000—$339,300 USD
Benefits (US-based Employees)
- Medical, dental, vision; life/disability/business travel/EAP; 401(k) with 1:1 match up to 5%; ESPP (2-year lock-in); 15+ vacation days; 13–15 paid holidays; 10 days paid sick time; paid parental leave; tuition assistance